13 Aug 2020
How to Perform a Google Ads Account Audit in 15 Minutes

As a business owner or marketer, you’re busy. Managing a complex (or even simple) Google Ads program is a huge undertaking so you probably trust an in-house team, an agency, or a consultant to take care…

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10 Jul 2020
5 Reasons Why It's Important To Bid On Branded Terms

One of the most frequently asked PPC questions we get from our clients is “Why should I bid on my brand name when I’m already ranking organically?” At Forthea, we have clients across all industries and…

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19 Jun 2020
Top 4 PPC Performance Metrics You Should Be Measuring

 Marketers sometimes struggle with deciding which metrics are the most impactful to measure and track. Monitoring and understanding your paid media performance metrics are an absolute must in the game…

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29 May 2020
How to Know What to Do on Paid Social

Paid social or social media advertising has become almost a necessity for many businesses. A study in 2019 found that on average people spend almost 2 and a half hours on social media every day. With this…

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06 May 2020
Cut the Fluff & Get Smart: How to Tighten Up PPC When Demand Is Down

Across industries, businesses experience seasonality where demand is higher or lower based on factors such as time of year. Seasonality varies across industries - peak season for one industry may be shoulder…

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29 Nov 2018
Digital Marketing Basics: What is PPC?

What is Pay Per Click Marketing (PPC)? PPC stands for pay-per-click, a mode of digital marketing where advertisers pay a fee each time an ad is clicked. This is a way to buy visits to your site rather…

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29 Oct 2018
Are Your PPC Campaigns Ready for the Holidays?

Right now you may be enjoying a scrumptious pumpkin spice latte, football, and maybe shopping online for your spooky Halloween costume. Speaking of spooky, we're also sure you’re getting ready for the…

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23 Oct 2018
Top 5 Ways to Improve Google Search Impression Share

The Importance of a Strong Impression Share Impression share is the basis for any successful paid search campaign. When comparing a Google Ads account to building a house, think of impression share as…

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08 Aug 2018
The Value of Video Part One: The Growth of Video & Increased User Engagement

The Recent Growth of Video Content We see it everywhere in our daily lives. It’s engaging, interesting, and constantly moving- it’s video. From watching your favorite YouTuber to watching a live event…

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29 Jun 2018
Tips to Win in a Competitive PPC Vertical: How You Can Remain Competitive if CPCs Are Really High

Is your business in a highly competitive market like law, real estate, or retail services? Are you finding it difficult to compete on search because of rising CPCs without additional budget to spend? Here…

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21 May 2018
The Latest Updates to Google's AdWords Editor You Need to Know

If you have an AdWords account, you've been through some drastic user experience changes lately. First, the User Interface is revamped. Now, the AdWords Editor has released the latest version of exciting…

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21 Mar 2016
How to Perform a PPC Account Audit in 15 Minutes

As a business owner or executive, you’re busy. Managing a complex (or even a simple) paid search program is a huge undertaking so, you probably trust an in-house team, an agency, or a vendor to take care…

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04 Nov 2015
Does Your Auto Dealer SEM Pass Inspection?

Forthea has been fortunate to work with a number of automotive dealerships’ digital marketing strategy, so we know just how hard it is to get ahead in one of the more competitive online industries. We…

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06 Aug 2015
Fighting Agency Stagnation: Is It Time for a Change?

This is the third part in our ongoing series, A Better Agency, which looks at many of the difficulties that can arise when working with an agency, and what Forthea is doing to overcome it. In the first…

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30 Jul 2015
Just the Basics – Is Your Agency Doing Enough?

This is the second part in our new series, A Better Agency, which looks at many of the difficulties that can arise when working with an agency, and what Forthea is doing to overcome it. Just the Basics…

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16 Jun 2015
When Good Ad Targeting Goes Wrong

Or Is Michelob Trying to Sell to Two Year Olds? We are all over 21. And we like beer. And some of us are parents. But we do not like beer commercials while our kids are watching the Mother Goose club…

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26 May 2015
Applying Behavioral Economics To PPC - HeroConf 2015

I recently had the humbling experience of not just attending, but speaking at HeroConf in Portland – THE PPC conference. (read Jon Bower’s great write up on this year’s conference here). Forgive me for…

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30 Apr 2015
Legal PPC Campaign Life Cycle

Pay-per-click marketing (PPC) is becoming an increasingly important way for attorneys to connect with potential clients. From time to time, certain events will cause an unexpected surge in the demand for…

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25 Feb 2015
Integrated Digital Strategies Just Became More Pivotal With The Google-Twitter Partnership: Is Your Brand Ready?

Recently, Google and Twitter confirmed their plans to enter into another partnership that turns out to be quite mutually beneficial. What are these benefits exactly? Well, Google now gets access to the…

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23 Feb 2015
Real-World Geographical Influences on Search Behavior

Fellow PPC advertisers, It’s time to acknowledge that we often get stuck in an all digital world. Being focused in that digital bubble often leads to forgetting there’s a real-world out there. That’s…

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19 Feb 2015
How to Use Dynamic Search Ads to Enhance Your PPC Strategy

If things are getting stagnant with your typical search network campaigns, then it may be time to shake things up using Dynamic Search Ads (DSAs). These are a great option if you have a website with a…

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16 Oct 2014
Re-Engaging With Remarketing

Attention digital marketers in Houston - There is a new, really great group in Houston called SearchHou. It was put together by Chris Smith (@chrisfromthelc) and Aaron Eaves (@aaroneaves) with the goal…

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18 Sep 2014
To the Googleplex – My Trip to Google Partners All-Star Summit

We recently had the privilege of visiting Google’s HQ for the 2014 Google Partners All-Star Summit along with local PPC personality & fellow Forthean, Davis Baker. For some of us it was our first trip…

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27 Dec 2012
Key Takeaways From The Google Engage All-Stars Summit: Part Three

Our previous posts about the Google Engage All-Stars Summit highlighted presentations by John Nicoletti, Grace Dolan and Allison Ember. We learned a great deal about Google products and market trends and…

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24 Apr 2012
Don’t Have a Google Adwords Rep? Don’t Worry. Here’s How I Made the Best of It:

When there’s a way to get a leg up on the competition, PPC advertisers know they’d better take advantage of it. One of the most sought after advantages in the PPC world is to have a dedicated Google Adwords…

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20 Mar 2012
The Top Three AdWords Mistakes for Dummies

A good amount of clients we work with have already tried to create a PPC strategy on their own. With managing new hires, to payroll, entrepreneurs realize there is only so much they can do in one day.…

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24 Jan 2012
The 4 Personas To Optimize For

Believe it or not, no matter how well you think your PPC campaign or landing page may be working at this point, it can always be performing better. One BIG reason why it has yet to reach its potential…

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14 Dec 2011
PPC Ad Writing 101

So you’re almost done with the perfect PPC campaign.  Tightly themed ad groups and every relevant keyword imaginable. That’s great, BUT your campaign won’t be successful if you’re not running a good ad.…

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03 Oct 2011
Vertical vs. Horizontal Relevance Factors

Every paid search manager knows relevance is an important factor in quality score. In fact, it’s right behind Click-Through Rate in quality score factor importance. If you think understanding quality…

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