Courtney graduated from Del Mar College as a double major in Business Administration and Dental Hygiene. She learned early on that her favorite part of her prior healthcare role was communicating and connecting with her patients. Her passion for business and marketing flourished as she ventured in her professional career. She is a first year Forthean and strives to Help Others Succeed every day. Outside of work, you’ll find Courtney spending time with her family and friends, often exploring the parks and restaurants that Houston has to offer!
Communication is Queen
Communication is key, or queen. This is something we all learned growing up and have heard a million times before. It is especially important in the marketing industry, where the goal is to communicate with new customers so they can engage with your business. Working closely with a digital marketing agency can help a business achieve its goals. However, it is important to find the right agency for your business that aligns with your values and openly communicates how it will help you achieve your goals.
How Does Your Digital Agency Engage?
To understand how your agency works, it is helpful to review their website. This should tell a story of their mission, who they are, and what they stand for.
For example, Forthea’s mission is communicated on the home page that our goal above all is to Help Others Succeed. One can see that we work to achieve this by driving measurable results with creative idea generation. An agency should have a descriptive website that explains the services they provide and show success stories from prior campaigns.
Communication is A Two-Way Street
To provide proven results, communication and collaboration between the agency and the client is crucial. It is the agency’s responsibility to actively listen and learn the client’s business to build strong campaigns. Throughout the process, it is essential to report back with honest feedback on how campaigns are performing.
On the other side of communication, it is important for the client to provide information about what their goals are when setting up key performance indicators. It is crucial that the relationship remains strong and is built on honesty and trust. This relationship is a two-way street.
Direct Line of Communication
An agency should have dedicated members who directly report to their clients. With Forthea, our Account Leads provide an open and consistent line of communication between clients and our technical team. These team members help the clients understand all the efforts and metrics that the team is working to achieve. With a direct line of communication, the agency can become more of an extension to the client’s team as a collaborator.
Above all, when understanding your agency, you should feel confident that they always have your best interest in mind.
At Forthea, we are driven by our mission. Our purpose is to experience the joy of helping others be more successful. Contact us today to elevate your digital presence!