25 Sep 2019
Google Announces Broad Core Algorithm Update This Week
//SEO

What Happened on September 24th, 2019 Yesterday morning the internet was notified of the September 2019 broad core algorithm update. This is the newest Google update and launched a few hours after the…

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15 Jan 2019
Why is Mobile-First Indexing so Important?
//SEO

Building a better website has become more challenging through the years, and crafting one that search engines like is even tougher. As search engine optimization tactics have come and gone, different industry…

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07 Dec 2018
My 2018 SEO Christmas Wish List
//SEO

Hey Santa, Here's Our 2018 SEO Christmas Wish List With colored lights twinkling and jingle bells ringing, the holiday spirit is spreading all around us. We love just about everything about the holiday…

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26 Nov 2018
A Better Agency: How To Show Tangible SEO Value To Clients
//SEO

This post is part of our series, A Better Agency, which looks at many of the different challenges that can arise when working with an agency, and what Forthea is doing to overcome it. Several factors contribute…

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01 Nov 2018
SEO Round-Up: October 2018 Edition
//SEO

October was a big month for the SEO world, with some important changes to the ever-shifting landscape. Here are some of the top events from October in our Forthea SEO Roundup. Google My Business Gets…

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25 Oct 2018
Five Spooky SEO Scares and How to Avoid Them
//SEO

With Halloween just around the corner, we’re all in for a few scares to close out the month. But certain things come as an unwelcome surprise, especially in the world of SEO. Here are some of the most…

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02 Oct 2018
Smart Bidding Strategies for Google Ads: What They Do & Tips to Start Testing
//SEO

Imagine being able to generate a real-time, top bid for the best end-user right at their moment of conversion. This is something that normally would take hours of manual manipulation and testing to accomplish…

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27 Aug 2018
The Value of Video Part Two: Benefits of Video Marketing for Business
//SEO

Using video content has so many benefits for businesses because it opens up the opportunity to share information in a visual way. According to HubSpot, video is projected to claim more than 80% of all…

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08 Aug 2018
The Value of Video Part One: The Growth of Video & Increased User Engagement

The Recent Growth of Video Content We see it everywhere in our daily lives. It’s engaging, interesting, and constantly moving- it’s video. From watching your favorite YouTuber to watching a live event…

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01 Aug 2018
An Intern's Take on 3 Common SEO Myths
//SEO

We have found that numerous individuals have so many things to say on SEO. Most which are funny to hear!  Myths are a very common when speaking about SEO and seem to never die down. We have listed the…

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03 Dec 2017
Our 2017 SEO Christmas Wish List
//SEO

It’s that time of year again when kids of all ages excitedly finish off their Christmas wish lists while anticipating the joy of soon opening gifts filled with their heart’s desires. Although we can’t…

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19 Jun 2017
Challenge Your Brain - Learn SEO!
//SEO

For someone new to the topic, learning SEO can be quite similar to a jigsaw amateur attempting to complete a 1000-piece puzzle. You’re eager to get started, so you open the box with glee, untie the bag…

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08 Jun 2017
Dominate Search Results Using 5 Forward-Thinking Trends
//SEO

Every marketer – including you – wants to dominate Google's search results and win the game. But Google’s world is a complicated maze to navigate, full of hidden traps and shifting walls, so you might…

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21 Oct 2016
Google “Mobile First” Index Shift is Coming: Get Ready for a Faster 2017

Google is shifting its primary form of site indexation from desktop to mobile, according to Google Webmaster Trends Analyst, Gary Illyes, announced at Pubcon 2016 this week. This is a major departure from…

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30 Aug 2016
3 Takeaways from New Google Local Reviews Schema Guidelines
//SEO

Schema is an SEO tactic that tells the search engines what your data means, not just what it says. As digital marketing techniques are always evolving, evidenced by Google’s announcement of RankBrain late…

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11 Feb 2016
How To Use Screaming Frog - The Basics
//SEO

Nutritionists advise that we should start our day with a good breakfast – they are wrong. You should always start your day with a crawl of your site through Screaming Frog, to gain data that will serve…

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04 Feb 2016
Don’t Let Your Website Starve – E-A-T
//SEO

This is our fourth post on Google’s Search Quality Rater’s Guidelines. The scale goes all the way up to the rank of Highest Quality Pages. As web content producers, we talk about quality pages. We want…

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20 Jan 2016
The State of SEO for 2016
//SEO

Search engine optimization (SEO) is in crisis. With the fall of keywords, the rise of mobile, the usage of vocal search and the impact of rich answers, the SEO industry is in the middle of a transition.…

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19 Jan 2016
What is Google's Needs Met Rating System?
//SEO

This is our third post on Google’s Search Quality Rater’s Guidelines, with more information courtesy of Search Engine Land. As SEOs began reviewing the 160-page document that is the Google Search Rater’s…

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22 Oct 2015
SEO is a Full Time Job - 7 Common SEO Mistakes
//SEO

SEO involves many areas from content writing to technical optimizations and all that falls in-between. It’s a full time gig, not one for just the weekends or as an employee’s third responsibility. If a…

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25 Feb 2015
Integrated Digital Strategies Just Became More Pivotal With The Google-Twitter Partnership: Is Your Brand Ready?

Recently, Google and Twitter confirmed their plans to enter into another partnership that turns out to be quite mutually beneficial. What are these benefits exactly? Well, Google now gets access to the…

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27 Dec 2012
Key Takeaways From The Google Engage All-Stars Summit: Part Three

Our previous posts about the Google Engage All-Stars Summit highlighted presentations by John Nicoletti, Grace Dolan and Allison Ember. We learned a great deal about Google products and market trends and…

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18 Jul 2012
SEO News & Tips You Might Have Missed
//SEO

Keeping up with SEO news and tips posted on the web could easily turn into a full-time job, leaving you little time for your own work.  Yet, if your work involves search engine optimization, you know how…

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10 May 2012
Penguin Brings Attention to Negative SEO
//SEO

By now just about everyone working in SEO knows about Google’s Penguin update targeting web spam. Many say Penguin made a mess of search. It sure shook up the SEO world. Industry forums were flooded with…

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23 Apr 2012
Google Search Updates: How to Maintain Your Sanity & Move Forward
//SEO

If you feel frustrated trying to keep up with Google’s search updates, you are not alone. But if you often need to alter how you provide quality SEO work due to those changes, maybe it’s time to stop and…

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23 Jan 2012
Which Keywords to Focus On in an SEO Campaign
//SEO

One of the first steps in an organic SEO campaign is keyword research. You build your campaign with the keywords selected, and although monitoring performance and tweaking is part of ongoing SEO work,…

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18 Jan 2012
Keyword Match Types – Back to the Basics
//SEO

Lately, we’ve been getting a lot of questions about match types and how they work. So in this post we are getting back to the basics with a quick explanation of keyword match types and why you might want…

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10 Nov 2011
Google Encrypted Search: Keyword Data Not Provided Exceeds Single Digit Percentages
//SEO

Three weeks after the announcement of Google encrypted search by default the percentage of keyword data “not provided” jumped, with some websites surpassing the estimated single digit percentages. As many…

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03 Oct 2011
Vertical vs. Horizontal Relevance Factors

Every paid search manager knows relevance is an important factor in quality score. In fact, it’s right behind Click-Through Rate in quality score factor importance. If you think understanding quality…

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