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Communication is Queen Communication is key, or queen. This is something we all learned growing up and have heard a million times before. It is especially important in the marketing industry, where the…

In most aspects of life, one size does not fit all. When setting goals for your digital marketing efforts, relying on all the annual benchmark metrics can be tempting. Unfortunately, too many businesses…

What is Content Marketing in SEO So, let’s start with the basics; SEO stands for “search engine optimization,” which essentially deals with practices that boost a website’s ranking (or placement) in a…

To increase a website’s visibility in organic search, you must outrank the competition, those sites ranking above yours when someone searches for what your business offers. To find ways you can do that,…

Nowadays, if you want to get your brand out in front of people, building a website is a must. However simply being online is not quite enough, you also need to take the steps to make sure that your site…

By now, you have seen videos of people wearing big, bulky Virtual Reality (VR) headsets. Although this seems comical, the saying “don’t knock it until you try it” has never been truer. Not only can VR…

Of the three aspects of SEO (On-page, Off-page, and Technical SEO), Technical SEO plays a crucial role in ensuring your page not only ranks well but can be discovered by search engines. Whether you are…

The popularity of voice search has been on a continuous rise for years and shows no signs of stopping. With the speed and ease of voice search, users are finding it to be the most convenient way to engage…

Long-standing misconceptions exist in every industry. These beliefs usually originate from either outdated information, general confusion, or even unintended miscommunication passed along without any verification.…

Most businesses today understand the importance of optimizing for local search. With increased mobile usage, at least 46% of all searches are considered to have local intent, meaning Google assumes the…

If you were to head to Google’s search bar right now and start typing “coffee...”, are you looking to buy some coffee? Are you looking for the Starbuck’s website? Or do you want to learn about the history…

How does one create an effective SEO strategy? Determining user behavior and how they interact with your website is one of the best ways to boost your SEO strategy. At Forthea, we use a variety of tools…

Business owners, we need to talk. And so do potential clients. They are trying to reach you because they have a problem, and you may be able to provide them with a solution. So today we are going to discuss…

Position 0 search rankings and featured snippet search results are two of the easiest ways to improve the exposure of your brand’s site content. They put your website just one click away from potential…

A fast-loading website improves your organic rankings by boosting the amount of organic traffic on your site and increasing the chances of users converting into paying customers. Web administrators search…

SEO is booming business driver for many companies that has seen tremendous growth over the last few years. With each day that passes, Google updates, new algorithms, and shiny new tools grace our screens…

Whenever businesses find themselves navigating the effect of an economic downturn, they are often quick to shift strategies and prepare for the worst. The most important thing for a business to remember…

We are in uncertain times as COVID-19 makes its way across the globe, leaving almost no part of the planet unaffected. In addition to the pivotal health concerns, there are serious concerns when it comes…

You could argue that high quality search engine optimization (SEO) is more important than ever in an increasingly competitive online marketplace in combination with the high ROI of properly done SEO. You…

What is Structured Data and Why Is It Crucial?  When broken down structured data does what its name implies. It creates a “structure” for a search engine's algorithm. As it is a complex code built specifically…

What Happened on September 24th, 2019 Yesterday morning the internet was notified of the September 2019 broad core algorithm update. This is the newest Google update and launched a few hours after the…

Building a better website has become more challenging through the years, and crafting one that search engines like is even tougher. As search engine optimization tactics have come and gone, different industry…

Hey Santa, Here's Our 2018 SEO Christmas Wish List With colored lights twinkling and jingle bells ringing, the holiday spirit is spreading all around us. We love just about everything about the holiday…

This post is part of our series, A Better Agency, which looks at many of the different challenges that can arise when working with an agency, and what Forthea is doing to overcome it. Several factors contribute…

October was a big month for the SEO world, with some important changes to the ever-shifting landscape. Here are some of the top events from October in our Forthea SEO Roundup. Google My Business Gets…

With Halloween just around the corner, we’re all in for a few scares to close out the month. But certain things come as an unwelcome surprise, especially in the world of SEO. Here are some of the most…

Imagine being able to generate a real-time, top bid for the best end-user right at their moment of conversion. This is something that normally would take hours of manual manipulation and testing to accomplish…

Using video content has so many benefits for businesses because it opens up the opportunity to share information in a visual way. According to HubSpot, video is projected to claim more than 80% of all…

The Recent Growth of Video Content We see it everywhere in our daily lives. It’s engaging, interesting, and constantly moving- it’s video. From watching your favorite YouTuber to watching a live event…

We have found that numerous individuals have so many things to say on SEO. Most which are funny to hear!  Myths are a very common when speaking about SEO and seem to never die down. We have listed the…

It’s that time of year again when kids of all ages excitedly finish off their Christmas wish lists while anticipating the joy of soon opening gifts filled with their heart’s desires. Although we can’t…

For someone new to the topic, learning SEO can be quite similar to a jigsaw amateur attempting to complete a 1000-piece puzzle. You’re eager to get started, so you open the box with glee, untie the bag…

Every marketer – including you – wants to dominate Google's search results and win the game. But Google’s world is a complicated maze to navigate, full of hidden traps and shifting walls, so you might…

Google is shifting its primary form of site indexation from desktop to mobile, according to Google Webmaster Trends Analyst, Gary Illyes, announced at Pubcon 2016 this week. This is a major departure from…

Schema is an SEO tactic that tells the search engines what your data means, not just what it says. As digital marketing techniques are always evolving, evidenced by Google’s announcement of RankBrain late…

This is our fourth post on Google’s Search Quality Rater’s Guidelines. The scale goes all the way up to the rank of Highest Quality Pages. As web content producers, we talk about quality pages. We want…

Search engine optimization (SEO) is in crisis. With the fall of keywords, the rise of mobile, the usage of vocal search and the impact of rich answers, the SEO industry is in the middle of a transition.…

This is our third post on Google’s Search Quality Rater’s Guidelines, with more information courtesy of Search Engine Land. As SEOs began reviewing the 160-page document that is the Google Search Rater’s…

SEO involves many areas from content writing to technical optimizations and all that falls in-between. It’s a full time gig, not one for just the weekends or as an employee’s third responsibility. If a…

Recently, Google and Twitter confirmed their plans to enter into another partnership that turns out to be quite mutually beneficial. What are these benefits exactly? Well, Google now gets access to the…

Our previous posts about the Google Engage All-Stars Summit highlighted presentations by John Nicoletti, Grace Dolan and Allison Ember. We learned a great deal about Google products and market trends and…

Keeping up with SEO news and tips posted on the web could easily turn into a full-time job, leaving you little time for your own work.  Yet, if your work involves search engine optimization, you know how…

By now just about everyone working in SEO knows about Google’s Penguin update targeting web spam. Many say Penguin made a mess of search. It sure shook up the SEO world. Industry forums were flooded with…

If you feel frustrated trying to keep up with Google’s search updates, you are not alone. But if you often need to alter how you provide quality SEO work due to those changes, maybe it’s time to stop and…

One of the first steps in an organic SEO campaign is keyword research. You build your campaign with the keywords selected, and although monitoring performance and tweaking is part of ongoing SEO work,…

Lately, we’ve been getting a lot of questions about match types and how they work. So in this post we are getting back to the basics with a quick explanation of keyword match types and why you might want…

Three weeks after the announcement of Google encrypted search by default the percentage of keyword data “not provided” jumped, with some websites surpassing the estimated single digit percentages. As many…

Every paid search manager knows relevance is an important factor in quality score. In fact, it’s right behind Click-Through Rate in quality score factor importance. If you think understanding quality…