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05 Apr 2018
The Importance of Data Analytics in Marketing

The Modern Consumer Journey With a variety of digital avenues at our fingertips, today’s consumer journey can look a multitude of ways. There could be 25 users who reach the same destination through 25…

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12 Jan 2017
How to Get Rid of Language Spam in Google Analytics

Have you recently noticed spammy sources of traffic in your language report on the Google Analytics Audience Overview page? Over the past few months, we've seen an uptick in language spam originating around…

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17 Aug 2015
Tracking Performance – A Drive for Measurable Results

This is the newest part in our ongoing series, A Better Agency, which looks at many of the difficulties that can arise when working with an agency, and what Forthea is doing to overcome it. As was previously…

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19 Nov 2014
How to Choose the Right Attribution Model

What is Attribution Modeling? Attribution is the method of measurement for understanding the multiple touch points a customer may engage with before making a purchase. To take that a step further, attribution…

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14 Aug 2014
Making Holidays Bright: Advanced Segments to Win the Season

Last week, we brought you 5 marketing strategies for a smashing 2014 holiday. As the post explained, the first step to a successful holiday season is research & planning, which we propose may involve a…

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