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In most aspects of life, one size does not fit all. When setting goals for your digital marketing efforts, relying on all the annual benchmark metrics can be tempting. Unfortunately, too many businesses…

The most valuable thing we need during this time of uncertainty surrounding coronavirus is information. We want to know how to keep our families healthy and safe. We want to know how much worse things…

Since the COVID-19 pandemic began, it’s been anything but business as usual. Many companies are shifting marketing strategies to keep up with the changing environmental circumstances. Understanding your…

Whenever businesses find themselves navigating the effect of an economic downturn, they are often quick to shift strategies and prepare for the worst. The most important thing for a business to remember…

What is attribution and how can it be impacting your marketing results? As digital marketers, we want to align every conversion to a specific channel. Our goal is to say that 100% of online leads came…

The Modern Consumer Journey With a variety of digital avenues at our fingertips, today’s consumer journey can look a multitude of ways. There could be 25 users who reach the same destination through 25…

Have you recently noticed spammy sources of traffic in your language report on the Google Analytics Audience Overview page? Over the past few months, we've seen an uptick in language spam originating around…

This is the newest part in our ongoing series, A Better Agency, which looks at many of the difficulties that can arise when working with an agency, and what Forthea is doing to overcome it. As was previously…

What is Attribution Modeling? Attribution is the method of measurement for understanding the multiple touch points a customer may engage with before making a purchase. To take that a step further, attribution…

Last week, we brought you 5 marketing strategies for a smashing 2014 holiday. As the post explained, the first step to a successful holiday season is research & planning, which we propose may involve a…