19 May 2023
How to Create a Framework to Measure Marketing Performance in GA4
2 min read //Analytics

With the release of Google Analytics 4, it is our job as marketers to digest the new platform to continue seamlessly measuring our marketing performance. GA4 is providing new technologies to better track…

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11 Jan 2023
Tips to Leverage Your Digital Marketing Data Effectively
3 min read //SEO|Analytics

In most aspects of life, one size does not fit all. When setting goals for your digital marketing efforts, relying on all the annual benchmark metrics can be tempting. Unfortunately, too many businesses…

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14 Apr 2020
See the Impact of COVID-19 Unfolding by Industry in Real Time
3 min read //Analytics

The most valuable thing we need during this time of uncertainty surrounding coronavirus is information. We want to know how to keep our families healthy and safe. We want to know how much worse things…

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08 Apr 2020
How to Leverage Website Analytics During a Crisis
4 min read //Analytics

Since the COVID-19 pandemic began, it’s been anything but business as usual. Many companies are shifting marketing strategies to keep up with the changing environmental circumstances. Understanding your…

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02 Apr 2020
Why SEO Is Crucial During Economic Downturns
3 min read //SEO|Analytics

Whenever businesses find themselves navigating the effect of an economic downturn, they are often quick to shift strategies and prepare for the worst. The most important thing for a business to remember…

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20 Feb 2020
Attribution in Marketing: Who Did What?
4 min read //Analytics

What is attribution and how can it be impacting your marketing results? As digital marketers, we want to align every conversion to a specific channel. Our goal is to say that 100% of online leads came…

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05 Apr 2018
The Importance of Data Analytics in Marketing
2 min read //Analytics

The Modern Consumer Journey With a variety of digital avenues at our fingertips, today’s consumer journey can look a multitude of ways. There could be 25 users who reach the same destination through 25…

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12 Jan 2017
How to Get Rid of Language Spam in Google Analytics
2 min read //Analytics

Have you recently noticed spammy sources of traffic in your language report on the Google Analytics Audience Overview page? Over the past few months, we've seen an uptick in language spam originating around…

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17 Aug 2015
Tracking Performance – A Drive for Measurable Results
3 min read //Analytics

This is the newest part in our ongoing series, A Better Agency, which looks at many of the difficulties that can arise when working with an agency, and what Forthea is doing to overcome it. As was previously…

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19 Nov 2014
How to Choose the Right Attribution Model
3 min read //Analytics

What is Attribution Modeling? Attribution is the method of measurement for understanding the multiple touch points a customer may engage with before making a purchase. To take that a step further, attribution…

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14 Aug 2014
Making Holidays Bright: Advanced Segments to Win the Season
3 min read //Analytics

Last week, we brought you 5 marketing strategies for a smashing 2014 holiday. As the post explained, the first step to a successful holiday season is research & planning, which we propose may involve a…

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