Google Told Us How to Show Up in AI Results: Here Are the Highlights
On May 15, 2026, Google released its first official guide on how to appear in AI-powered search results. Their message is reassuring: the rules haven't changed, and the basics still matter most. Benea... Read Article »
SEO Content Strategies for Developing an International Site
There's a common assumption baked into many international expansion plans: if we build it, they will come. You launch a website, maybe translate a few pages, and expect that global audiences will find... Read Article »
3 Common SEO Mistakes Multifamily Brands Make (And How It's Costing You Tenants)
Our analysis of 18.3 million sessions across 370 multifamily websites in 2024 revealed that organic search reached a 3.4% conversion rate, outperforming all other traffic sources. And yet, most multif... Read Article »
Property Management Metrics: What Your CFO Actually Wants to See
Marketing reports filled with vanity metrics won’t influence your CFO. This article outlines the Key Performance Indicators (KPI) that multifamily operators can use for real-time insights that help ... Read Article »
Houston Digital Marketing Services for Local Business Success
Why Local Expertise is Relevant in a Digital-First World Today’s business growth is driven by online performance, not just referrals or traditional sales. Local businesses need more than a basic dig... Read Article »
Three Things to Consider for a Website Redesign
2 min read
Web
A new website is exciting but can also be overwhelming because there are so many moving parts. Our experience managing website redesign projects has taught us valuable lessons that we’ll pass along ... Read Article »
Google “Mobile First” Index Shift is Coming: Get Ready for a Faster 2017
Google is shifting its primary form of site indexation from desktop to mobile, according to Google Webmaster Trends Analyst, Gary Illyes, announced at Pubcon 2016 this week. This is a major departure ... Read Article »
Building a Website from a Project Managers Perspective
4 min read
Web
Forthea, we have a fully integrated web design and development department that works alongside our SEO and PPC coworkers to bring our clients the best websites possible. In our roles as web project ... Read Article »
Guide for Hosting a Website
4 min read
Web
If you are asking yourself “Where should I host my website?” the answer is more than likely it doesn’t matter. Don’t misread that statement, it totally does matter, but if all you’re look... Read Article »
5 Common User Experience Myths
6 min read
Web
As an agency, one of the more challenging parts of building a successful website is trying to dispel the preconceived misconceptions that some clients have regarding user experience. The internet, and... Read Article »
6 Essential Browser Based Tools for Web Professionals
3 min read
Web
Whether you are a blogger, a content editor, or even a developer, there’s great value in finding (free) web based tools that can make your life easier and simple tasks faster. We know what it’s li... Read Article »
The Future of the Mobile Web is Now. Is Your Brand in the Past?
4 min read
Web
It's no secret that mobile devices are now part of our daily lives. We carry our devices with us like we carry our car keys, and some of us can't go anywhere without them, myself included. We are cons... Read Article »