When Will's not in the office analyzing PPC campaigns and writing ad copy, you can find him going on walks, hanging out in coffee shops, and snacking on Double Stuf Oreos.
Across industries, businesses experience seasonality where demand is higher or lower based on factors such as time of year. Seasonality varies across industries - peak season for one industry may be shoulder season for another. In wake of COVID-19, many industries are seeing a downturn in demand, and during these times, it is critical for businesses to maximize their return on investments. With pay-per-click (PPC) and paid media advertising, the focus should be to get smarter and more effective when demand is down.
