Ralda is a University of Houston graduate with a Bachelor's in Strategic Communication – Integrated and a Minor in Business Administration. Her passion for digital strategy and copywriting began during her time as a social media marketing manager. Captivated by SEO, she now focuses on driving results by keeping up with the latest search engine developments. Outside of data scraping, she enjoys updating her personal social media blog, taking her dog on long walks and creating tantalizing flavors in the kitchen.
What is a PPC Audit?
A PPC audit measures the performance and objective success of a digital advertising campaign. By assessing the performance of critical segments of the campaign, a marketer hopes to achieve a few measurables in a PPC audit such as:
- Maximizing ROI on PPC campaigns
- Increasing conversions
- Fixing issues and correcting course on campaign progress
- Decreasing CPC (cost per click)
- Decreasing Cost per Conversion
- Increasing CTR (clickthrough rate)
- Cutting fat (getting rid of costs that do not benefit the business)
What does this achieve?
A routine PPC audit delivers measurable results to help gauge the overall performance of your campaign. With these results, your growth can be astronomical!