Emily has 8+ years of digital marketing experience in several industries including financial services, oil and gas, FinTech and health & medical. She is a firm believer in transparent data and its ability to support open and clear communication with clients, guide problem solving and aid in delivering the most successful campaigns possible for her clients. When she's not working, you can find her hiking trails with her dog Bruno, at a local winery feeding zebronkeys (with her dog, Bruno) or traveling the Hill Country, eating all the German food, with… You guessed it! Her dog Bruno.
In most aspects of life, one size does not fit all. When setting goals for your digital marketing efforts, relying on all the annual benchmark metrics can be tempting. Unfortunately, too many businesses waste time and money valuing data that has no actual impact on their organic and paid campaigns, all in the name of average benchmarks that claim their findings are only the way to measure successful progress.
