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One of the first steps in an organic SEO campaign is keyword research. You build your campaign with the keywords selected, and although monitoring performance and tweaking is part of ongoing SEO work,…

Lately, we’ve been getting a lot of questions about match types and how they work. So in this post we are getting back to the basics with a quick explanation of keyword match types and why you might want…

So you’re almost done with the perfect PPC campaign.  Tightly themed ad groups and every relevant keyword imaginable. That’s great, BUT your campaign won’t be successful if you’re not running a good ad.…

Three weeks after the announcement of Google encrypted search by default the percentage of keyword data “not provided” jumped, with some websites surpassing the estimated single digit percentages. As many…

Every paid search manager knows relevance is an important factor in quality score. In fact, it’s right behind Click-Through Rate in quality score factor importance. If you think understanding quality…