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Recently, Google and Twitter confirmed their plans to enter into another partnership that turns out to be quite mutually beneficial. What are these benefits exactly? Well, Google now gets access to the…

Fellow PPC advertisers, It’s time to acknowledge that we often get stuck in an all digital world. Being focused in that digital bubble often leads to forgetting there’s a real-world out there. That’s…

If things are getting stagnant with your typical search network campaigns, then it may be time to shake things up using Dynamic Search Ads (DSAs). These are a great option if you have a website with a…

Whether you are a blogger, a content editor, or even a developer, there’s great value in finding (free) web based tools that can make your life easier and simple tasks faster. We know what it’s like to…

Does content marketing drive visitors to your website? Does your website contain a blog, videos, or white papers? Is it a destination for your visitors? Hopefully, your answer is yes to all the above.…

Tell us if this sounds familiar: Your business has grown exponentially over the years, yet you’re stuck in a rut. Your sales are good, but could be better and you’re beginning to feel like there is a…

What is Attribution Modeling? Attribution is the method of measurement for understanding the multiple touch points a customer may engage with before making a purchase. To take that a step further, attribution…

Attention digital marketers in Houston - There is a new, really great group in Houston called SearchHou. It was put together by Chris Smith (@chrisfromthelc) and Aaron Eaves (@aaroneaves) with the goal…

We recently had the privilege of visiting Google’s HQ for the 2014 Google Partners All-Star Summit along with local PPC personality & fellow Forthean, Davis Baker. For some of us it was our first trip…

It's no secret that mobile devices are now part of our daily lives. We carry our devices with us like we carry our car keys, and some of us can't go anywhere without them, myself included. We are constantly…