How to Choose the Right Attribution Model
3 min read
Analytics
What is Attribution Modeling? Attribution is the method of measurement for understanding the multiple touch points a customer may engage with before making a purchase. To take that a step further, att... Read Article »
Re-Engaging With Remarketing
6 min read
Paid Media
Attention digital marketers in Houston - There is a new, really great group in Houston called SearchHou. It was put together by Chris Smith (@chrisfromthelc) and Aaron Eaves (@aaroneaves) with the ... Read Article »
To the Googleplex - My Trip to Google Partners All-Star Summit
3 min read
Paid Media
We recently had the privilege of visiting Google’s HQ for the 2014 Google Partners All-Star Summit along with local PPC personality & fellow Forthean, Davis Baker. For some of us it was our firs... Read Article »
The Future of the Mobile Web is Now. Is Your Brand in the Past?
4 min read
Web
It's no secret that mobile devices are now part of our daily lives. We carry our devices with us like we carry our car keys, and some of us can't go anywhere without them, myself included. We are cons... Read Article »
Making Holidays Bright: Advanced Segments to Win the Season
3 min read
Analytics
Last week, we brought you 5 marketing strategies for a smashing 2014 holiday. As the post explained, the first step to a successful holiday season is research & planning, which we propose may invo... Read Article »
12 Surely Inspiring David Ogilvy Quotes
2 min read
Gone for almost 14 years, David Ogilvy remains one of the most famous names in advertising and one of its dominant thinkers. Considered the "father of advertising", Ogilvy still sparks creativity and ... Read Article »
Key Takeaways From The Google Engage All-Stars Summit: Part Three
2 min read
Paid Media
Our previous posts about the Google Engage All-Stars Summit highlighted presentations by John Nicoletti, Grace Dolan and Allison Ember. We learned a great deal about Google products and market trends ... Read Article »
SEO News & Tips You Might Have Missed
2 min read
SEO
Keeping up with SEO news and tips posted on the web could easily turn into a full-time job, leaving you little time for your own work. Yet, if your work involves search engine optimization, you kno... Read Article »
Penguin Brings Attention to Negative SEO
2 min read
SEO
By now just about everyone working in SEO knows about Google’s Penguin update targeting web spam. Many say Penguin made a mess of search. It sure shook up the SEO world. Industry forums were flood... Read Article »
Don't Have a Google Adwords Rep? Don't Worry. Here's How I Made the Best of It:
2 min read
Paid Media
When there’s a way to get a leg up on the competition, PPC advertisers know they’d better take advantage of it. One of the most sought after advantages in the PPC world is to have a dedicated Goog... Read Article »