Digital Marketing Blog

Lately, we’ve been getting a lot of questions about match types and how they work. So in this post we are getting back to the basics with a quick explanation of keyword match types and why you might... Read Article »

So you’re almost done with the perfect PPC campaign.  Tightly themed ad groups and every relevant keyword imaginable. That’s great, BUT your campaign won’t be successful if you’re not running... Read Article »

Every paid search manager knows relevance is an important factor in quality score. In fact, it’s right behind Click-Through Rate in quality score factor importance. If you think understanding qualit... Read Article »