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The Challenge

Hanover Company is a national top-15 development and management firm of luxury multifamily residential properties. Digital marketing is a critical business driver for Hanover, requiring scalability of new markets and multiple properties.

They needed a partner that could develop multiple campaign types across paid search, paid social, and the display network for a comprehensive funnel approach focused on increasing calls and leases. Our primary objectives were to drive leads for apartment leases and increase brand awareness for new apartment openings.

The Client Hanover Company Visit Site
Our solution.

Multiple Properties, One Portfolio

We've developed hyperlocal paid media and SEO campaigns focused on profitability and keeping occupancy rates high, leading to millions of dollars of revenue for Hanover each year.

Their portfolio of apartment communities requires a custom strategy for each property. Our proven processes allow us to ramp-up new properties quickly, execute expert PPC and SEO strategies, and deliver robust monthly reports to each property manager.

Our Approach
86xreturn on ad spend
What Makes This Solutuion Great
765 total annual move-ins from PPC
26 properties managed
Our Marketing Approach
SEO + Local Search

Local optimizations and high organic search rankings are critical to maintaining a competitive advantage in multifamily. We focused on developing a strong local strategy for ongoing content development, local listings, and mobile interactions.

Analytics-Driven ROI

Part of our analytics approach is to regularly organize massive amounts of campaign and traffic data to help Hanover optimize digital marketing budgets and maximize profitability. By separating conversion data by channel and comparing it to revenue and gross margin, we are able to capture true marketing ROI for annual budget planning.

We rely on Forthea for their digital marketing expertise. With their analytical approach, they are an invaluable partner in our efforts to promote brand awareness, drive traffic to our websites, and generate quality leads. They are truly an extension of our Hanover team.

This is awesome! Where do I start?

I'm definitely interested in Marketing Strategy + Consulting Services. Let's discuss options for:

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