The Challenge
Hanover Company is a national top-15 development and management firm of luxury multifamily residential properties. Digital marketing is a critical business driver for Hanover, requiring scalability of new markets and multiple properties.
They needed a partner that could develop multiple campaign types across paid search, paid social, and the display network for a comprehensive funnel approach focused on increasing calls and leases. Our primary objectives were to drive leads for apartment leases and increase brand awareness for new apartment openings.
