Case Studies

Demand Generation Driven by PPC

Our team developed a strategy that included non-brand categorical/tangential segments to drive new customers and a brand segment to control promotional messaging. Advanced audiences were strategically layered onto…

Using CEMEX brand and website engagement data, audience segments were applied to each campaign in order to use conservative and aggressive bidding strategies along with unique ad copy variations.

We developed a comprehensive SEO strategy to support…

Multiple Properties, One Portfolio

We've developed hyperlocal paid media and SEO campaigns focused on profitability and keeping occupancy rates high, leading to millions of dollars of revenue for Hanover each year.

Their portfolio of apartment…

Technical SEO + Local Strategy

With extensive content comes technical challenges. Our team developed a roadmap to clean up the technical obstacles that were keeping the site from ranking well and executed the plan over nine months. At the same…

Website Design with SEO + Paid Media

We developed a plan to blend must-have website features into an elegant design. Behind the scenes, our SEO and Paid Media teams built a strategy for driving traffic and improving organic rankings to the site.…

Website Design + SEO

We worked with Pencco to define clear objectives for boosting brand awareness, lead generation, and competitive advantage. Our team developed an SEO strategy in coordination with the design and development of a new website.

Our…

SEO Strategy

Our team created a content strategy for a new blog on a controlled subdomain. The approach was to optimize the site around non-branded Houston keywords to increase traffic from customers at the top of the purchase funnel.

Paid…

Practice-Specific Optimization

We developed an SEO content strategy that educated potential plaintiffs about the severity of injuries, informed them of potential health complications, and defined eligibility for financial reparations. Content…

Paid Media Strategy

Our team created a three-tier plan to address immediate, long term, and ongoing PPC strategies. We created tighter ad groups to increase ad relevancy and expanded efforts to additional channels.

The new strategy generated…

Full Funnel Approach to SEO

We developed an SEO strategy that included a blend of service-related and geo-targeted keywords. By developing optimized content focused on specific services and locations, we were able to increase non-brand search…