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We believe in building a solid foundation in search when location is everything. You need maximum visibility and the most accurate information to capture on-the-go customers.

Where You Need to Be, When You Need to Be There

More than one-third of all web searches include a location keyword. We align local search intent with listings, landing pages, and reviews to create meaningful online experiences that translate to revenue.

Our approach combines local SEO expertise with customer intent and social proof to build a strategic roadmap for driving qualified organic traffic to your front door.

Local SEO gives you the opportunity to microtarget your audience and track the results of your efforts more granularly than ever before. For business owners, this can be a game changer.

Jared Caraway Specialist, SEO

Working with Forthea for 6 years, they make my position with HFI easier to navigate and have helped increase our growth year over year.

Stacy Lineberry Director of Business Development & Marketing, Houston Fertility Institute

Your trusted partner.

Local Insights, Global Mindset

An accountable marketing partner digs into your local market to understand the nuances that make your geography unique. Combined with our dedicated account team structure that partnerships with local SEO tools and platforms, we help you get on the map and stay there.

Account Lead

Project guidance, goal alignment, + team coordination

SEO Specialist

Strategy development, implementation, + performance analysis

Analytics Specialist

Data tracking + performance analysis

Meet Your Team

Our Local SEO toolbox.

Google My Business

Optimizing on Google My Business can increase your chances of showing up in local-3 map pack, local finder, Google Maps, and organic rankings. We help you claim and manage your listings across Google, Bing, Apple, and other platforms.

BrightLocal

Maximizing local search rankings requires resources dedicated to growing your citations and listings. Our partnership with Bright Local allows us to manage your local SEO campaign ensuring full visibility.

Moz Local

Attracting customers to brick and mortar locations is about premium visibility, social proof, and accurate NAP (name, address, phone) information. Moz Local helps us complete and distribute your listings across the web ensuring trust with search engines.

209^%increase in keywords showing HFI in map results

Crushing it.

Local SEO Puts HFI on the Map

Houston Fertility Institute serves women looking to conceive at 13 clinics across the city of Houston. While the doctors are focused on making dreams come true, we make sure future parents can find HFI at the exact moment they need them. Organic search is a huge source of new patients for the fertility clinic and showing up for local searches including "fertility + Houston" and "IVF in Houston" is key.

We developed a local SEO strategy to support our overall optimization roadmap which focused on increasing visibility in the local 3-pack and cleaning up citations. Our efforts drove hundreds of new website visitors resulting in a 36% increase in monthly contact form submissions.

Case Studies »

Meaningful strategies.

Reporting on local rankings is always changing. We uncover trends and match them with new strategies to offer reporting that shows true movement in the local space.

Measuring the impact of your local presence

We track meaningful performance indicators that measure map pack results and citation growth along with leads and revenue driven from local SEO.

Keyword StrategyLocal Web ListingsLocation-Based Content StrategyReputation Management

Expert strategies.

Keyword Strategy

High rankings for keywords with local intent is critical for hyper-geographic businesses.

We have developed keyword clustering methodology based on the search vocabulary of buyers to identify high impact terms that drive qualified organic traffic. With keyword-level tracking, we're able to go a step further and show you how your local SEO program translates to revenue.

Local Web Listings

Referral traffic from third-party sites is crucial when dominating search results for location-specific searches. Through our partnerships with Google, Apple, Bing, Yelp, and other location platforms, we are able to ensure maximum visibility and reliable listings across all platforms.

Location-Based Content Strategy

We create content that speaks to the customer and the search engine. With keyword clustering and search intent, our content strategies combine user behavior with technical expertise for measurable results.

Our focus is to increase organic rankings and visibility while crafting content that resonates with your customers.

Reputation Management

Social signals greatly impact decisions when it comes to buying local. Online reviews are critical to your local SEO strategy and we ensure your reputation stays strong by managing your five-star Google reviews and incorporating them across digital campaigns including paid media.

(I think) I need Local SEO. Now what?

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Obligation-Free Consultation

Our team will brainstorm and present some awesome ideas to get you great results

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Once we ‘wow‘ you with our review, you‘ll be excited to start services right away. We‘ll send a proposal and get to work!

FAQ

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How long will it take to see results?

Local SEO success is determined by many factors. We aim to see results start within 4-6 months. As mobile search intensifies, we expand over the long-term as we uncover new keywords to target improvement of conversion rates and user experience.

How do you measure SEO success?

Each client is different based on their business objectives. We start by benchmarking the health of your organic visibility and evolve tracking as we take you up the organic maturity curve. We focus on growing qualified organic traffic that turns into revenue. Higher rankings for the sake of rankings is not our focus.

Which industries do you specialize in?

Our team has over a decade of experience working with B2B and B2C companies that span multiple industries across SMB and enterprise, including Automotive, Legal, and Multifamily Residential. Learn more about Who We Serve.

Do you provide content development?

We'll partner with our you to execute a comprehensive SEO plan that includes content strategy. This can mean website content, Google My Business posts, blog articles, and more. Our team is built with skilled copywriters who can research and write for you, or optimize anything you provide.

How does your team communicate with us and how often?

Your Account Lead will serve as the main point of contact and head of strategy. We offer multiple forms of ongoing communication including phone calls, email, project management platforms, and team collaboration tools.

Your team will be in touch on a weekly basis and schedule monthly reporting meetings. In addition, we host each client for a semi-annual deep dive to plan for upcoming campaigns and to uncover opportunities for growth.

What is call tracking and do I need it?

We require call tracking for businesses that generate phone calls through paid media campaigns. Your team tracks phone call leads back to their source and uses call recordings to help optimize campaigns for lead quality. Call tracking also allows us to analyze your conversations to find leading keywords and and opportunities for growth.

What level of reporting do you provide?

We provide monthly reports focused on qualitative and quantitative analysis. Reports share actionable insights from performance along with work completed, campaign metrics, and custom KPIs.

How is account management structured?

We are an extension of your company.

Your Forthea team will be structured based on the size and complexity of the program. Every client is provided with an Account Lead with a team of specialists and analytics engineers. Our teams work with fewer client accounts than typical digital agencies so that you benefit from strategic focus and more time spent working on your brand. Learn More...

How do you stay up-to-date on SEO?

Search is constantly evolving. Our partnerships with Google, Bing, Apple, and others help us to stay current on trends and best practices.

We also invest in ongoing training for our specialists to attend conferences and maintain certifications.

How much work is outsourced, if any?

Our services are designed, built, and managed by our internal team and never outsourced. We sometimes connect our clients to partners for services outside our portfolio such as video production, photography, print/multimedia, etc.

Are you a Google-certified partner?

Yes!

We maintain premier-level partnerships with Google and Bing. Our relationships with Google give us access to beta programs and market data that other agencies are missing.

Are your SEO Specialists certified in Google Analytics?

Yes!

Our specialists are required to maintain up-to-date certifications in Google Analytics and other major search engines.