We believe that simplifying measurement complexities is what leads to digital marketing effectiveness. From first touch to last click, our goal is to decode customer acquisition for improved business performance.
We are data scientists helping brands merge performance analytics with marketing data to capture true marketing ROI, drive profitability, and better compete in challenging markets.
Part of our approach is a deep dive into search behavior, digital campaign performance, and website data for insights that tell a story. We then measure this against your business strategy and sales goals to build marketing analytics dashboards that deliver actionable insights.
Analytics has revolutionized how MLB and NBA games are played, from player selection to shot selection, from offense to defense. We're doing the same for big and small businesses with our analytics strategies and tactics.
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We organize each dedicated account team with seasoned analysts that dig into your data for actionable insights. By applying science creatively, our engineers can uncover deep insights, trends, and opportunities that your team will use to transform campaigns.
Many agencies claim to be data-driven, but at Forthea, we are data-integrated.
Analyzing website data begins with proper tracking and attribution. From first click to last touch, we cover the basics with goals/filters/views and UTM parameters then configure GA4 to support your digital marketing objectives and revenue goals.
GTM enables us to manage your pixel universe across websites and platforms. The power of centralized pixel management enables us to optimize for specific trigger rules and actions that support digital campaign objectives.
True transformation happens when we connect data with decisions. We unlock its power by consolidating data sources like Google Analytics, Google Ads, CRMs, and more into a single platform for improved decision making.
Our funnel-focused perspective to analytics begins with robust conversion tracking. From phone calls and web forms to specific page visits and session analysis, we help you visualize the prospect journey to optimize for maximum revenue gains.
We go beyond basic Google Analytics exports and automated reporting to deliver actionable analytics. Instead, we track meaningful performance indicators that measure leads, lead quality, and revenue driven from digital marketing channels.
Our team will sit down with you and uncover which metrics make the most sense for your business goals. This allows us to build dashboards and monthly reports that help you make more informed strategic decisions.
We work within your analytics platform connecting data to decisions. Our expertise includes Google Analytics, Adobe Analytics, Bizible, and more.
We uncover unique insights by reviewing:
We integrate your omnichannel campaign performance for a full picture of how each channel is performing and build out data-driven channel optimizations.
Get the most from your marketing program with our:
Our Ph.D. data scientists uncover deep insights, trends, and opportunities from your marketing and website data.
We invest in proprietary methods and technology to help brands solve complex marketing challenges, including:
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Our team will brainstorm and present some awesome ideas to get you great results
Once we ‘wow‘ you with our review, you‘ll be excited to start services right away. We‘ll send a proposal and get to work!
GTM is a platform to manage analytics and other tracking elements. Benefits include:
GTM can easily be installed with a small script added to the <head> of your site's source code. All configuration is then done in the GTM dashboard.
We require call tracking for businesses that generate phone calls through paid media campaigns. Your team tracks phone call leads back to their source and uses call recordings to help optimize campaigns for lead quality. Call tracking also allows us to analyze your conversations to find leading keywords and and opportunities for growth.
Our team has over a decade of experience working with B2B and B2C companies that span multiple industries across SMB and enterprise, including Automotive, Legal, and Multifamily Residential. Learn more about Who We Serve.
We look at reporting as showing what is happening with your digital marketing campaigns. Analytics tells more of a story, explaining why things are happening. Our reports translate data into information and our analytics offers recommendations to drive action.
Your Account Lead will serve as the main point of contact and head of strategy. We offer multiple forms of ongoing communication including phone calls, email, project management platforms, and team collaboration tools.
Your team will be in touch on a weekly basis and schedule monthly reporting meetings. In addition, we host each client for a semi-annual deep dive to plan for upcoming campaigns and to uncover opportunities for growth.
We provide monthly reports focused on qualitative and quantitative analysis. Reports share actionable insights from performance along with work completed, campaign metrics, and custom KPIs.
We are an extension of your company.
Your Forthea team will be structured based on the size and complexity of the program. Every client is provided with an Account Lead with a team of specialists and analytics engineers. Our teams work with fewer client accounts than typical digital agencies so that you benefit from strategic focus and more time spent working on your brand.
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From billing to account management, we maintain 100% transparency. We work within your existing advertising and analytics accounts or help you create new ones from scratch. Your assets are yours to keep and you can access your accounts at any time.
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We maintain premier-level partnerships with Google and Bing. Our relationships with Google give us access to beta programs and market data that other agencies are missing.
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Our specialists are required to maintain up-to-date certifications in Google Analytics and other major search engines.
Search / Display / Social
Our funnel-driven paid media approach connects with customers from research to conversion, tracked to your business goals and backed by data.
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Search Engine Optimization
We optimize search by understanding customer intent, growing your visibility, and delivering a compelling user experience to maximize leads.
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Conversion Rate Optimization
A great user experience is necessary for traffic to convert. We optimize by putting users first, thus getting higher ROI from other marketing programs.
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2727 Allen Pkwy #1200
Houston TX, 77019
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