Forthea has been a pivotal part of the continued maturity of our web analytics program, helping us architect Google Analytics and the data layer in a way that allows us to gain meaningful insight. They implement solutions quickly and effectively, always keeping our larger strategy in mind and focusing on the details that matter.
We believe that simplifying measurement complexities is what leads to digital marketing effectiveness. From first touch to last click, our goal is to decode customer acquisition for improved business performance.
Business Intelligence and Performance Insights Designed for Impact
We are data scientists helping brands merge performance analytics with marketing data to capture true marketing ROI, drive profitability, and better compete in challenging markets.
Part of our approach is a deep dive into search behavior, digital campaign performance, and website data for insights that tell a story. We then measure this against your business strategy and sales goals to build a custom scorecard with KPIs that deliver actionable insights.
Analytics is the art and science of taking all the data we have and putting it under a microscope to pull out the pieces that are valuable to create actionable information.