The Challenge

Helfman is Houston's #1 volume car dealer. Digital advertising is highly competitive for auto dealerships, and they must compete with local dealerships as well as manufacturers.

The Helfman team approached Forthea about taking over and restructuring its existing paid media program to increase leads and generate a better ROI for online advertising.

The Client Helfman Auto Group
Our solution.

Paid Media Strategy

Our team created a three-tier plan to address immediate, long term, and ongoing PPC strategies. We created tighter ad groups to increase ad relevancy and expanded efforts to additional channels.

The new strategy generated more leads at higher ROI for Helfman. We also implemented advanced call tracking software for better digital attribution.

28%decrease in cost per click
What Makes This Solution Great
274% increase in click through rate
89% decrease in PPC bounces
This is awesome! Where do I start?

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Inc. 5000 Google Premier Partner 2023 US Search Awards Winner 2022 BrightEdge Edgie Award Winner 2022 US Agency Awards Winner 2022
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