Embrey | Luxury Lease Up Hits 30x ROI

The Challenge

Embrey is celebrating its 50^th year as a leading real estate investment company that develops, builds, acquires, owns, and manages multifamily communities and commercial assets in select markets throughout the United States. Embrey partners with Forthea to support digital lead generation for its 24 luxury lease-up properties.

The Artesian at Bee Cave is one of Embrey’s newest luxury apartment buildings near Austin, TX. The community is considered one of the most upscale rental properties in the Hill Country market, featuring unrivalled amenities, spectacular views of the countryside, and custom penthouse units.

We were challenged to set PPC campaign targets for this new property with zero established visibility. Our main objectives were to promote leasing awareness and drive a high volume of conversions.

US Search Awards Finalist 2024

The Client

Industry Multifamily and Residential Digital Marketing
Location Austin, TX

Visit Site

Measurable Results

10.8

monthly lease applications

leases in 6 months

121

monthly leads for leasing agents

Campaign Strategy

Our team established a comprehensive PPC program that segmented campaign types and implemented dedicated budgets for manual control.

Google PPC (Nationwide) – We targeted the U.S., knowing that many prospective renters may be moving to Austin from other states (California, New York, Illinois, etc.) or more locally from Texas.

Google PPC (Location Targeted) - We focused on a 15-mile radius around the property with location-specific keywords that would show high intent (such as high-rise apartments, luxury apartments, or penthouse apartments) or are specific to the affluent local neighborhood. To prevent results from local users who are looking for an apartment in another market, we also layered a negative keyword list of top cities, states, and Austin suburbs to prevent irrelevant searches.

Google Display & Meta- We wanted to strengthen the search strategy with display and social ads to build brand awareness for the new property.

31xROI

Our Digital Marketing Strategy

Target Audience

The Artesian appeals to professional singles and young married couples aged 28-35 with a household income of $75K or more. Our approach to targeting was specific to both audience demographics and keywords for search and custom audience targeting. In addition, luxury ad copy and imagery played a key role in attracting high-income renters.

Nationwide Targeting

We included location-specific keywords as a modifier while also using words that could indicate high intent (new apartments outside Austin) or high income (upscale apartments near Austin or penthouse apartments in the hill country).

Local Targeting

To prevent results from local users who are looking for an apartment in another market, we also layered a negative keyword list of top cities, states, and Austin suburbs to prevent irrelevant searches.

Display & Social

Our team created Facebook and Instagram (Meta) advertising campaigns that highlighted lifestyle, interiors, and location. We avoided using language that suggested leasing specials.

Related Services

Paid Media

Search / Display / Social

Our funnel-driven paid media approach connects with customers from research to conversion, tracked to your business goals and backed by data.

Learn more

Paid Search

Paid Search + PPC

Grow your business and connect with customers at the exact moment they are searching for you through PPC advertising on Google, Bing, and other platforms.

Learn more

Multifamily Residential

Break away from lackluster performance and templates. Our dedicated approach puts digital on top as a key driver of marketing ROI and high occupancy rates.

Learn more

This is awesome! Where do I start?

Form Submission

Complete the form and we‘ll get back to you within one business day

Obligation-Free Consultation

Our team will brainstorm and present some awesome ideas to get you great results

Sign Me Up!

Once we ‘wow‘ you with our review, you‘ll be excited to start services right away. We‘ll send a proposal and get to work!

Embrey | Multifamily Luxury Lease Up

Campaign Strategy

This is awesome! Where do I start?