Best PPC Campaign Finalist - US Search Awards
Our PPC experts developed a comprehensive plan to grow revenue and increase e-commerce transactions. Diesel Dash’s structure has evolved over time as it has grown. Our team implemented four campaign types to increase revenue and focus on our objective – Google Search, Google Shopping, Display, and YouTube. Some initiatives that led to success were:
- Creative targeting and audience strategies
- Product segmentation for budget control
- Leveraging abandoned cart audiences and remarketing
- Marketing attribution and analytics
Diesel Dash has seen tremendous growth in account registrations, revenue, and ROAS. Forthea exceeded our goal of achieving a 100% return on ad spend with an annual average of 177%. PPC campaigns have brought in 2,006 account registrations and 1,757 purchases of millions of dollars in revenue to Diesel Dash.