Search engines are constantly evolving in sophistication and complexity. It takes expertise to build multilayered PPC programs backed by data across various campaign types to maximize profit. To engage new customers actively looking to buy, top brands must leverage the power of search and intent for online advertising.

Scalable PPC Advertising with High ROI

Our paid search approach combines expertise in search engines with an understanding of ideal audience and search intent. We then pair cross channel-performance with keyword data to build PPC campaigns focused on bottom-line impact, ultimately delivering a high impact, scalable business driver that provides predictable revenue and high ROI.

I think of digital marketing programs like climbing a mountain. It takes a lot of hard work, effort, and trial and error to summit the top, and no two mountains are the same.

Davis Baker

Since partnering with Forthea, we've seen a steady flow of business and increase of new clients. They've become just like an in-house marketing team by the way they have learned about our business. We highly recommend Forthea for the best results and ROI.

Your trusted partner.

Award-Winning Talent on Your Side

Our PPC experts have over 50 years combined experience in search engine marketing and are quarterbacked by the #15 Top 25 Most Influential PPC Experts by PPC Hero.

Integrated Team Structure

We aim to break down silos. Working together, you'll benefit from a dedicated team of specialists and account leadership that work with fewer clients than most agencies. Our goal is focusing on your strategy and integrating with you on a financial level to best serve your individual needs.

Account Lead

Project guidance, goal alignment, + team coordination

Paid Media Specialist

Strategy development, implementation, + performance analysis

Analytics Specialist

Data tracking + performance analysis

Meet Your Team
Our Paid Search toolbox.
Personas + Segmentation

Personas + Segmentation

We get to know the core of your customer and go beyond demographics and psychographics. With persona segmentation based in economics, our team uncovers the search vocabulary of the buyer and aligns it with your sales journey. This method sets the foundation for PPC campaigns built for every step in the funnel.

Keyword + Campaign Strategy

Keyword + Campaign Strategy

Smart keyword and campaign strategies are crucial for profit-driven paid media programs. We develop a custom roadmap based on your budget and sales goals to activate the right PPC mix to achieve results. We layer on additional ad types and Google beta programs as we take you up the advertising maturity curve.

Impact-Driven Analytics

Impact-Driven Analytics

True transformation happens when we connect data with decisions. By prioritizing revenue, our campaign analyses focus on how performance impacts results and the actionable steps we can take based on the data. Our team synthesizes online interactions with offline activities for a full view of how paid media impacts the bottom line.

467%increase in click-through rate
Nailed it.

Republic Manufacturing Blows Away Competition in Paid Search

Paid search is an essential business driver for Republic, an industrial manufacturer of centrifugal blowers and air knife drying systems. With stretched internal resources, their PPC campaigns needed a strategic focus and dedicated expertise to drive quote requests and purchases for industrial products in multiple markets.

We developed a revenue-focused paid search roadmap to achieve Republic's sales goals. We tightened-up keyword strategies to increase high-quality leads, and with keyword refinement, we were able to provide growth opportunities based on campaign data analysis, A/B testing, and lead analysis. This included adding in an RLSA campaign and being one of the first in the industry to incorporate expanded text ads.

Case Studies »
Metrics that matter.

We are data scientists and artful masterminds examining the performance of creative assets and campaign structure.

Monthly Reporting That Digs Deep into Performance Analytics

Our PPC experts review campaign and budget performance to scale paid search and find areas for growth. But we don't stop there. We look at leading and lagging indicators to measure lead quality and revenue driven from paid search. Our custom roadmaps and scorecards ensure we are continuously improving results backed by data.

Google SearchBing SearchMobile SearchRemarketing Lists for Search AdsGoogle Shopping
Covering all bases.

Google Search

Grow your business on the largest search engine in the world. With 5.6 billion searches per day, Google connects you with customers at the exact moment they are searching for you.

Bing Search

Extend your reach with Bing ads. Engage with older and higher-income audiences along with business users locked on the Microsoft platform. You'll also find less competition and lower cost-per-click with substantial ROI.

Mobile Search

Over one-third of searches are associated with location. Capture on-the-go customers with targeted messages through mobile paid search. Building a solid mobile strategy is the key to future PPC growth.

Remarketing Lists for Search Ads

Increase performance and extend the life of your paid search campaigns by staying with potential customers through the sales journey. RLSA allows brands to tailor messaging and bids for users that have been to your website and familiar with your brand.

Google Shopping

Google ads are driving over 75% of retail search ad spend. Optimize your shopping ads and PLAs to exceed performance and sales goals. Stay ahead of evolving technology and gain a competitive advantage through a coordinated strategy and effective execution.

(I think) I need Paid Search. Now what?

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Obligation-Free Consultation

Our team will brainstorm and present some awesome ideas to get you great results

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Once we ‘wow‘ you with our review, you‘ll be excited to start services right away. We‘ll send a proposal and get to work!

FAQ
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What level of ad spend budget do you support?

Our team manages monthly paid media budgets from $5,000 to $500,000+. We will perform an audit of your current campaigns and research market potential to give you a recommended budget to support your corporate marketing goals and lead generation objectives.

How long will it take to see results?

Typically, paid search programs provide quick feedback on market trends, keyword performance, and lead volume. You should see benchmark results within the first 30 days and expect your team to make consistent ongoing optimizations. We recommend three months for a full view of what to expect from new or heavily optimized paid media programs.

Which industries do you specialize in?

Our team has over a decade of experience working with B2B and B2C companies that span multiple industries across SMB and enterprise, including Automotive, Legal, and Multifamily Residential. Learn more about Who We Serve.

How does your team communicate with us and how often?

Your Account Lead will serve as the main point of contact and head of strategy. We offer multiple forms of ongoing communication including phone calls, email, project management platforms, and team collaboration tools.

Your team will be in touch on a weekly basis and schedule monthly reporting meetings. In addition, we host each client for a semi-annual deep dive to plan for upcoming campaigns and to uncover opportunities for growth.

What is call tracking and do I need it?

We require call tracking for businesses that generate phone calls through paid media campaigns. Your team tracks phone call leads back to their source and uses call recordings to help optimize campaigns for lead quality. Call tracking also allows us to analyze your conversations to find leading keywords and and opportunities for growth.

What level of reporting do you provide?

We provide monthly reports focused on qualitative and quantitative analysis. Reports share actionable insights from performance along with work completed, campaign metrics, and custom KPIs.

How is account management structured?

We are an extension of your company.

Your Forthea team will be structured based on the size and complexity of the program. Every client is provided with an Account Lead with a team of specialists and analytics engineers. Our teams work with fewer client accounts than typical digital agencies so that you benefit from strategic focus and more time spent working on your brand.

Do you provide access to data?

From billing to account management, we maintain 100% transparency. We work within your existing advertising and analytics accounts or help you create new ones from scratch. Your assets are yours to keep and you can access your accounts at any time.

Are you a Google-certified partner?

Yes!

We maintain premier-level partnerships with Google, Bing, and other ad platforms. Our relationships with Google give us access to beta programs and market data that other agencies are missing.

Are your Paid Media Specialists certified in Google Ads?

Yes!

Our specialists are required to maintain up-to-date certifications in Google Ads, Google Analytics, and other major search engines and advertising platforms.

Inc. 5000 Google Premier Partner Bing Ads Accredited Professional Houston Business Journal Best Places to Work Brightedge Certified Professional
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