Search engines are constantly evolving in sophistication and complexity. It takes expertise to build multilayered PPC programs backed by data across various campaign types to maximize profit. To engage new customers actively looking to buy, top brands must leverage the power of search and intent for online advertising.
Our paid search approach combines expertise in search engines with an understanding of ideal audience and search intent. We then pair cross channel-performance with keyword data to build PPC campaigns focused on bottom-line impact, ultimately delivering a high impact, scalable business driver that provides predictable revenue and high ROI.
Those who do not adapt will be left behind. I like to dedicate a portion of ad spend budget for testing because you never know how to improve without change.
Our PPC experts have over 50 years combined experience in search engine marketing and are quarterbacked by the #15 Top 25 Most Influential PPC Experts by PPC Hero.
We aim to break down silos. Working together, you'll benefit from a dedicated team of specialists and account leadership that work with fewer clients than most agencies. Our goal is focusing on your strategy and integrating with you on a financial level to best serve your individual needs.
We get to know the core of your customer and go beyond demographics and psychographics. With persona segmentation based in economics, our team uncovers the search vocabulary of the buyer and aligns it with your sales journey. This method sets the foundation for PPC campaigns built for every step in the funnel.
Smart keyword and campaign strategies are crucial for profit-driven paid media programs. We develop a custom roadmap based on your budget and sales goals to activate the right PPC mix to achieve results. We layer on additional ad types and Google beta programs as we take you up the advertising maturity curve.
True transformation happens when we connect data with decisions. By prioritizing revenue, our campaign analyses focus on how performance impacts results and the actionable steps we can take based on the data. Our team synthesizes online interactions with offline activities for a full view of how paid media impacts the bottom line.
We are data scientists and artful masterminds examining the performance of creative assets and campaign structure.
Our PPC experts review campaign and budget performance to scale paid search and find areas for growth. But we don't stop there. We look at leading and lagging indicators to measure lead quality and revenue driven from paid search. Our custom roadmaps and scorecards ensure we are continuously improving results backed by data.
Grow your business on the largest search engine in the world. With 5.6 billion searches per day, Google connects you with customers at the exact moment they are searching for you.
Extend your reach with Bing ads. Engage with older and higher-income audiences along with business users locked on the Microsoft platform. You'll also find less competition and lower cost-per-click with substantial ROI.
Over one-third of searches are associated with location. Capture on-the-go customers with targeted messages through mobile paid search. Building a solid mobile strategy is the key to future PPC growth.
Increase performance and extend the life of your paid search campaigns by staying with potential customers through the sales journey. RLSA allows brands to tailor messaging and bids for users that have been to your website and familiar with your brand.
Google ads are driving over 75% of retail search ad spend. Optimize your shopping ads and PLAs to exceed performance and sales goals. Stay ahead of evolving technology and gain a competitive advantage through a coordinated strategy and effective execution.
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Our team will brainstorm and present some awesome ideas to get you great results
Once we ‘wow‘ you with our review, you‘ll be excited to start services right away. We‘ll send a proposal and get to work!
Our team manages monthly paid media budgets from $5,000 to $500,000+. We will perform an audit of your current campaigns and research market potential to give you a recommended budget to support your corporate marketing goals and lead generation objectives.
Typically, paid search programs provide quick feedback on market trends, keyword performance, and lead volume. You should see benchmark results within the first 30 days and expect your team to make consistent ongoing optimizations. We recommend three months for a full view of what to expect from new or heavily optimized paid media programs.
Our team has over a decade of experience working with B2B and B2C companies that span multiple industries across SMB and enterprise, including Automotive, Legal, and Multifamily Residential. Learn more about Who We Serve.
We require call tracking for businesses that generate phone calls through paid media campaigns. Your team tracks phone call leads back to their source and uses call recordings to help optimize campaigns for lead quality. Call tracking also allows us to analyze your conversations to find leading keywords and and opportunities for growth.
We provide monthly reports focused on qualitative and quantitative analysis. Reports share actionable insights from performance along with work completed, campaign metrics, and custom KPIs.
We are an extension of your company.
Your Forthea team will be structured based on the size and complexity of the program. Every client is provided with an Account Lead with a team of specialists and analytics engineers. Our teams work with fewer client accounts than typical digital agencies so that you benefit from strategic focus and more time spent working on your brand.
From billing to account management, we maintain 100% transparency. We work within your existing advertising and analytics accounts or help you create new ones from scratch. Your assets are yours to keep and you can access your accounts at any time.
Yes!
We maintain premier-level partnerships with Google, Bing, and other ad platforms. Our relationships with Google give us access to beta programs and market data that other agencies are missing.
Yes!
Our specialists are required to maintain up-to-date certifications in Google Ads, Google Analytics, and other major search engines and advertising platforms.
Targeted Social Advertising
Cost effective and targeted advertising to new and existing audiences within their social element on platforms like Facebook, Instagram, and LinkedIn.
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Search Engine Optimization
We optimize search by understanding customer intent, growing your visibility, and delivering a compelling user experience to maximize leads.
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Marketing Analytics
Our Ph.D. data scientists uncover deep insights, trends, and opportunities from your marketing and website data.
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2727 Allen Pkwy #1200
Houston TX, 77019
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