The Challenge

Our team identified a CRO opportunity for the website aimed at improving the conversion rate for mobile users. Historically, mobile users accounted for roughly 85% of all traffic on the site, so we knew any successful optimizations we could run would have a significant impact on the business as a whole.

As the mobile homepage call-to-action existed prior to our strategic implementation, there were too many primary prompts:

  1. Calling a representative
  2. ZIP code / Lab Search
  3. Browsing all tests (products)
The Client HealthLabs - Visit Site
Our solution.

CRO Strategy Creates Clearer Conversion Path

Our data analysis indicated that the optimal user flow began with selecting a lab (via ZIP code search). In an effort to streamline the mobile user’s journey and provide a clearer path to conversion, our recommendation de-emphasized the phone number and removed the browse CTA altogether, thus driving users down the optimal path.

We implemented our strategy as an A/B Test via Google Optimize to measure the results of this change. Over the course of the experiment, our variant saw a $0.66 increase per session and marked a clear improvement. After making the change permanent, the improvement generated over $94,000 in additional revenue per month (estimated based on expected sessions), or a staggering $1.1MM per year. 

25xreturn on investment
What Makes This Solution Great
$94k+ increase in expected monthly revenue
4.23% increase in conversion rate
$+0.66 increase in revenue per session
This is awesome! Where do I start?

I'm definitely interested in Marketing Strategy + Consulting Services. Let's discuss options for:

Form Submission

Complete the form and we‘ll get back to you within one business day

Obligation-Free Consultation

Our team will brainstorm and present some awesome ideas to get you great results

Sign Me Up!

Once we ‘wow‘ you with our review, you‘ll be excited to start services right away. We‘ll send a proposal and get to work!

Inc. 5000 Google Premier Partner 2023 US Search Awards Winner 2022 BrightEdge Edgie Award Winner 2022 US Agency Awards Winner 2022
Top Desktop Tablet Mobile