HealthLabs Case Study | Driving Revenue for E-Commerce

The Challenge

Our team identified a CRO opportunity for the STDcheck.com website aimed at improving the conversion rate for mobile users. Historically, mobile users accounted for roughly 85% of all traffic on the site, so we knew any successful optimizations we could run would have a significant impact on the business as a whole.

As the mobile homepage call-to-action existed prior to our strategic implementation, there were too many primary prompts:

Calling a representative
ZIP code / Lab Search
Browsing all tests (products)

The Client

Industry Medical + Healthcare
Location Houston, TX

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Our solution.

CRO Strategy Creates Clearer Conversion Path

We implemented our strategy as an A/B Test via Google Optimize to measure the results of this change. Over the course of the experiment, our variant saw a $0.66 increase per session and marked a clear improvement. After making the change permanent, the improvement generated over $94,000 in additional revenue per month (estimated based on expected sessions), or a staggering $1.1MM per year.

25xreturn on investment

What Makes This Solution Great

$ 94k+

increase in expected monthly revenue

4.23 %

increase in conversion rate

$ +0.66

increase in revenue per session

This is awesome! Where do I start?

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Related Services

CRO

Conversion Rate Optimization

A great user experience is necessary for traffic to convert. We optimize by putting users first, thus getting higher ROI from other marketing programs.

Learn more

HealthLabs Leverages A/B Test to Increase Revenue

Our solution.

CRO Strategy Creates Clearer Conversion Path

This is awesome! Where do I start?