The Challenge

iHealth Labs is committed to helping people lead healthier lives and provides consumers with easy-to-use products to help manage their health. iHealth Labs designs and manufactures advanced, user-friendly, mobile personal healthcare products that connect to the cloud. Its’ products allow consumers to measure and track a full range of health vitals and share their data with healthcare professionals.

iHealth Labs came to Forthea during the coronavirus pandemic, looking for a digital marketing partner that specialized in paid media and advanced analytics to help get thermometers to people that need them and deliver a positive return on ad spend. Our main objective was to optimize existing digital advertising strategies, improve campaign efficiencies, and find new opportunities for growth while maintaining a cost per unit goal. Here is how Forthea harnessed increased demand during a global pandemic to achieve a 717% ROAS and help families across the country stay safe and healthy.

The Client iHealth
  • Industry E-Commerce | Healthcare
  • Location Sunnyvale, CA
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Our solution.

Paid Media  //  PPC  //  Shopping  //  Paid Social

Given the historically high thermometer demand, Forthea developed a “running start” strategy to avoid any downtime in PPC advertising. This consisted of fine-tuning and repairing existing Google Ads campaigns, while developing a full-funnel B2B and B2C search, display, and social strategy. Our team rebuilt the entire digital advertising program in less than a week while working at home.

To capture our top and mid-funnel users and bring interest and awareness to iHealth Labs products, we implemented display and paid social initiatives, including various prospecting, lookalike, and remarketing methods. High performing display and video campaigns targeted custom intent, in-market and affinity audiences.

Our mid-to-bottom funnel search strategy was made up of brand and non-brand product keyword segments focused on Google search.  We used ad copy across all channels utilizing a mix of feature/benefits and social-proof messaging to gain attention and increase click engagement.

Our team quickly transitioned high performing channels and segments from semi-automated bidding to smart bidding on Google to employ more powerful AI machine-learning. This tactic resulted in significant volume and efficiency gains.

717%ROAS
What Makes This Solution Great
717% return on ad spend
38% decrease in cost per unit
300,000 units sold
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