Diesel Dash - Driving Rapid Organic Growth

One of the greatest challenges we faced was the size of the website (over 21,000 HTML pages and over 55,000 internal URLs, including images and other file types). Tens of thousands of errors, duplicate URLs, and redirected pages were reduced to only a few hundred over the course of several technical audits. Our team conducted a technical audit of the e-commerce website and produced an implementation plan to address site speed, canonicalization, and site architecture.

Since the majority of web pages are individual product pages, making specific content optimizations across 20,000+ products was not a practical or efficient tactic. Instead, we developed on-page recommendations for 60+ brand and product category pages to attract traffic from broader search terms (for example, customers looking for “diesel transmission fluid” rather than “transynd 15e2e1”).

Diesel Dash’s target audience is owners, operators, and technicians of diesel engines in the United States. They ship diesel engine parts, oil, kits, and equipment to mechanics, truck drivers, and other diesel operators across the country. Typically, these customers are looking for the fastest way to acquire specific OEM (Original Equipment Manufacturer) parts that are compatible with their engine make and model.

Our team created an SEO roadmap with phases broken out over 12 months that included technical analysis and implementation plan, keyword research, content additions and updates, backlink analysis, competitive analysis, and schema markup.