The Challenge

Kirby Corporation, a Fortune 1000 company, recently launched Diesel Dash. The Diesel Dash e-commerce site ships diesel engine parts, oil, kits, and equipment to mechanics, truck drivers, and other diesel operators across the country. Diesel Dash’s business model filled a niche in the diesel engine service industry by providing access to tens of thousands of products available for quick shipping to customers. 

As a new e-commerce site, we created an SEO strategy that would focus on quick wins and long-term gains. Our strategy combined two areas of improvement: technical SEO optimizations and content expansion. We aimed to improve the technical performance and crawlability of the site to give each product page the best chance at ranking on page 1 of Google.

US Search Awards Winner 2022   Brightedge Awards Winner 2022

The Client Diesel Dash - Driving Rapid Organic Growth Visit Site

Our solution.

Best SEO for E-Commerce Winner - US Search Awards

By improving the technical SEO performance of the e-commerce site and optimizing product pages for search, Forthea positioned Diesel Dash to reach its target customers and dominate sales within its niche. Data shows a 480% increase in organic impressions and a 508% increase in traffic YoY. Also, 91% of traffic is from non-branded queries.

3xincrease in revenue from organic search
What Makes This Solution Great

1,526 %

increase in organic traffic YoY

775 %

increase in page 1 keywords

91 %

of website traffic from organic search

Best SEO Campaign (Finalist 2022)

Best Use of Search: E-Commerce SEO (Winner 2022)

SEO Performance + Results (Winner 2022)

Implementation & Creativity
Technical SEO Audit

One of the greatest challenges we faced was the size of the website (over 21,000 HTML pages and over 55,000 internal URLs, including images and other file types). Tens of thousands of errors, duplicate URLs, and redirected pages were reduced to only a few hundred over the course of several technical audits. Our team conducted a technical audit of the e-commerce website and produced an implementation plan to address site speed, canonicalization, and site architecture.

Content Optimization

Since the majority of web pages are individual product pages, making specific content optimizations across 20,000+ products was not a practical or efficient tactic. Instead, we developed on-page recommendations for 60+ brand and product category pages to attract traffic from broader search terms (for example, customers looking for “diesel transmission fluid” rather than “transynd 15e2e1”).

Target Audience

Diesel Dash’s target audience is owners, operators, and technicians of diesel engines in the United States. They ship diesel engine parts, oil, kits, and equipment to mechanics, truck drivers, and other diesel operators across the country. Typically, these customers are looking for the fastest way to acquire specific OEM (Original Equipment Manufacturer) parts that are compatible with their engine make and model.

SEO Roadmap

Our team created an SEO roadmap with phases broken out over 12 months that included technical analysis and implementation plan, keyword research, content additions and updates, backlink analysis, competitive analysis, and schema markup.

We brought Forthea in as a partner very early on in our journey to re-build our marketing program. It was without a doubt one of the best early decisions we made and since then have become an indispensable part of our extended marketing team and ongoing strategy. We've seen tremendous growth across all of our brands and they set the bar in terms of their professionalism and approach to their work. I would recommend the team at Forthea for any organization looking for a trusted partner to get them to their next phase of growth.

Director, Digital Marketing, Diesel Dash

This is awesome! Where do I start?

Please send me information on:

Form Submission

Complete the form and we‘ll get back to you within one business day

Obligation-Free Consultation

Our team will brainstorm and present some awesome ideas to get you great results

Sign Me Up!

Once we ‘wow‘ you with our review, you‘ll be excited to start services right away. We‘ll send a proposal and get to work!

Related Services
Desktop Tablet Mobile