Paid Media / Local SEO / Analytics
The results we achieved were outstanding! The property was able to “lease up” to over 96% in ten months, which is highly unique to fill a new property that quickly. Our PPC campaigns drove 1,023 conversions with an average non-brand conversion rate of 18.96% and an average cost-per-conversion of $18.62. The property was receiving an average of 148 applications each month from PPC efforts.
In ten months, we increased organic conversion rate to 33.27% and produced a monthly average of 161 applications driven by organic search. Our strategy for Google My Business included optimizing the profile along with content posts based on the keyword roadmap. Listings in map results increased from 0 to 350 to 1,904 quarter-over-quarter.