Ojala Holdings is a multifamily development firm with a portfolio of apartment communities across Texas and Louisiana. One of their properties, The Standard at River District, is a connected urban living experience in Fort Worth where residents are ten minutes from the energy of downtown while residing in an idyllic natural setting. Forthea is Ojala’s digital marketing partner and responsible for the lead generation and marketing analytics programs for its portfolio of properties.
The 293-unit luxury apartment complex opened its doors in 2020 during a global pandemic. With the multifamily industry experiencing one of the most turbulent times in recent history, Ojala needed a digital marketing strategy that would allow them to lease up and compete in the mass exodus of residents moving away from urban areas in response to Covid.
Our top objectives were:
- Establish and grow PPC campaign to acquire lease applications
- Grow organic traffic and local visibility
- Measure digital marketing ROI back to lease applications and occupancy