SEO Roadmap
Our method of combining search data and buyer vocabulary with technical SEO expertise allows us to build a strategic SEO roadmap designed to create quick wins and long-term gains. We go beyond vanity metrics like rankings, impressions, and traffic to measure increased leads and revenue. This deep understanding of customer intent nurtures a user experience built for high-quality lead generation and profit maximization.
Keyword Strategy + Planning
Keyword strategy is the foundation of any high performing SEO program. Forthea has developed keyword clustering methodology based on the search vocabulary of buyers to identify high impact terms that drive qualified organic traffic. With keyword-level tracking, we go a step further and show you how your SEO program translates to revenue.
Technical SEO
Our specialists perform a detailed audit to uncover areas where technical website updates will make the biggest impact, for both mobile and desktop. Your Forthea team will develop an ongoing technical SEO strategy to ensure you maximize areas of opportunity and stay ahead of Google algorithm updates.
Competitive Analysis
We are driven to build a long-lasting competitive advantage that goes deeper than just a game of keywords. Our specialists make sure to evaluate the competitive landscape to determine points of opportunities against your named competitors in addition to competitors you may not be aware of in the digital landscape.
Content Development
We create content that speaks to the customer and the search engine. With keyword clustering and search intent, our content strategies combine user behavior with technical expertise for measurable results. Our focus is to increase organic rankings and visibility while crafting content that resonates with your customers.
On-Page SEO
One thing we can count on is Google changing its algorithm and the way it ranks media. As search engines evolve, it is critical to consistently manage technical website optimizations and stay up to speed.
To succeed with an organic search campaign, your website needs to establish authority with search engines. Our team will run a technical audit on your website to ensure that search engines are able to effectively index pages and crawl your website. If anything is hindering your rank, we'll find it and resolve any issues to ensure your page is in line with Google's Webmaster Guidelines.
Off-Page SEO + Link Building
Another important aspect of SEO includes off-page SEO. Off-page SEO focuses on building your brand’s credibility through backlink and citation building. Researching outreach opportunities with local directories or publications is an integral part of our SEO services.
Local SEO
Local SEO strategies focus on driving new customers to brick-and-mortar businesses. We help you attract your "near me" buyers with the goal of increasing revenue. Our team combines technical SEO, citations, reviews, on-page and off-page optimization, and content marketing with a hyper-local approach to grow your local business.
Organic Analysis + Reporting
After creating and implementing your SEO strategy, our team will analyze the results of your program and make ongoing adjustments as needed. You can expect to receive detailed monthly reporting and in-person or virtual meetings where our team will go over performance, metrics, and insights with you. We believe in 100% transparency and collaboration from our team to yours.
Knowing that SEO requires a long-term plan, we evaluate organic movement against indicators like competitive share of voice and user experience that show us how to get to success. Our reports take it a step further and measure leads, lead quality, and revenue driven from search engine optimization.
