Republic Manufacturing Blows Away Competition in Paid Search
Paid search is an essential business driver for Republic, an industrial manufacturer of centrifugal blowers and air knife drying systems. With stretched internal resources, their PPC campaigns needed a strategic focus and dedicated expertise to drive quote requests and purchases for industrial products in multiple markets.
We developed a revenue-focused paid search roadmap to achieve Republic's sales goals. We tightened-up keyword strategies to increase high-quality leads, and with keyword refinement, we were able to provide growth opportunities based on campaign data analysis, A/B testing, and lead analysis. This included adding in an RLSA campaign and being one of the first in the industry to incorporate expanded text ads.