Dallas

Ojala Holdings is a multifamily development firm with a portfolio of apartment communities across Texas and Louisiana. The 293-unit luxury apartment complex opened its doors in 2020 during a global pandemic. With the multifamily industry experiencing one of the most turbulent times in recent history, Ojala needed a digital marketing strategy that would allow it to lease up and compete in the mass exodus of residents moving away from urban areas in response to Covid.

Through tailored digital marketing strategies, the results we achieved were outstanding! The property was able to “lease up” to over 96% in ten months, which is highly unique to fill a new property that quickly. Our PPC campaigns drove 1,023 conversions with an average non-brand conversion rate of 18.96% and an average cost-per-conversion of $18.62. The property was receiving an average of 148 applications each month from PPC efforts.