The Challenge

CEMEX (#956 Global 2000) is a global leader in producing, distributing, and selling cement, ready-mix concrete, aggregates, and related building materials throughout the Americas, Europe, Africa, the Middle East, and Asia.

They came to us needing to develop a nationwide multi-market campaign structure based on individual market budgets, past performance, and campaign objectives for both Paid Search and SEO.

The Client CEMEX USA
  • Industry Construction
  • Location Houston, TX
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Our solution.

Using CEMEX brand and website engagement data, audience segments were applied to each campaign in order to use conservative and aggressive bidding strategies along with unique ad copy variations.

We developed a comprehensive SEO strategy to support PPC efforts over the long term that focused on technical SEO, keyword clustering growth, and local optimizations.

Our Approach
11.5xreturn on ad spend
What Makes This Solutuion Great
10,000+ total leads
33% increase in organic conversions
160% increase in page 1 rankings
Supporting PPC Strategies with Long-term SEO PlayMobile-First Customer Acquisition Strategy
The approach.

Supporting PPC Strategies with Long-term SEO Play

  • Site Restructure + Optimization: Crawlability is essential for SEO to index more pages in search results and provide a way for users to easily find what they're looking for, which directly affects engagement.
  • Long-tail Keyword Targeting: We focused on hyperlocal long-tail keywords along with featured snippet results, resulting in higher click-through-rate.
  • Local SEO + Content: Local listings provide conversions across multiple channels, which result in expanding footprint locally and globally. We also identified strategic content that competitors were not capitalizing on to attract more visitors.

Mobile-First Customer Acquisition Strategy

Given historical and forecasted performance and search demand, our team developed a mobile-first strategy to drive new customer acquisition via brand, non-brand paid search and remarketing campaigns.

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