The Challenge

Home Service Plus, a division of CenterPoint Energy (#308 Fortune 500), serves Minneapolis and greater Minnesota with HVAC products, home appliance repair, and maintenance services.

The division's marketing team needed a digital marketing partner with dedicated expertise to manage a regional campaign for online demand generation.

The Client CenterPoint Energy - Home Service Plus
  • Industry Electric + Natural Gas
  • Location Minneapolis, MN
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Our solution.

Demand Generation Driven by PPC

Our team developed a strategy that included non-brand categorical/tangential segments to drive new customers and a brand segment to control promotional messaging. Advanced audiences were strategically layered onto each campaign in order to create a unique search and remarketing strategy based on prior engagement with the CenterPoint Energy brand or website. Device-based initiatives were rolled out to address users based on the device being used at the time of need.

Our Approach

5xincrease in conversion rate
What Makes This Solutuion Great
$5 cost per lead
64,000 total paid search leads
Remarketing Ads
Our Marketing Approach
Multilayered PPC Strategy

Upon inheriting the existing Google Ads account, we provided a deep audit and restructured campaigns based on client objectives, performance trends, and sales forecasts. Our team developed a strategy that focused on non-brand categorical segments to drive new customers and a brand segment to control promotional messaging.

Omnichannel Efforts for Full Pipeline Impact

Brands rely on us for dedicated expertise in search marketing and analytics. For an omnichannel approach, we partnered with CenterPoint's media and creative agency to ensure objectives, strategy, and messaging alignment were all in sync.

Objective: Drive Leads + Promote Seasonal Messaging

Advanced audiences were strategically layered on to each campaign in order to create a unique paid search and remarketing strategy based on prior engagement with the CenterPoint Energy brand and website. Device-based initiatives were rolled out to improve effectiveness for mobile users on the go.

This is awesome! Where do I start?

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