Online Demand Gen for CenterPoint Energy - Home Service Plus

Upon inheriting the existing Google Ads account, we provided a deep audit and restructured campaigns based on client objectives, performance trends, and sales forecasts. Our team developed a strategy that focused on non-brand categorical segments to drive new customers and a brand segment to control promotional messaging.

Brands rely on us for dedicated expertise in search marketing and analytics. For an omnichannel approach, we partnered with CenterPoint's media and creative agency to ensure objectives, strategy, and messaging alignment were all in sync.

Advanced audiences were strategically layered on to each campaign in order to create a unique paid search and remarketing strategy based on prior engagement with the CenterPoint Energy brand and website. Device-based initiatives were rolled out to improve effectiveness for mobile users on the go.