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The Importance of a Strong Impression Share Impression share is the basis for any successful paid search campaign. When comparing a Google Ads account to building a house, think of impression share as…

Imagine being able to generate a real-time, top bid for the best end-user right at their moment of conversion. This is something that normally would take hours of manual manipulation and testing to accomplish…

Using video content has so many benefits for businesses because it opens up the opportunity to share information in a visual way. According to HubSpot, video is projected to claim more than 80% of all…

The Recent Growth of Video Content We see it everywhere in our daily lives. It’s engaging, interesting, and constantly moving- it’s video. From watching your favorite YouTuber to watching a live event…

We have found that numerous individuals have so many things to say on SEO. Most which are funny to hear!  Myths are a very common when speaking about SEO and seem to never die down. We have listed the…

Is your business in a highly competitive market like law, real estate, or retail services? Are you finding it difficult to compete on search because of rising CPCs without additional budget to spend? Here…

If you have an AdWords account, you've been through some drastic user experience changes lately. First, the User Interface is revamped. Now, the AdWords Editor has released the latest version of exciting…

The Modern Consumer Journey With a variety of digital avenues at our fingertips, today’s consumer journey can look a multitude of ways. There could be 25 users who reach the same destination through 25…

It’s that time of year again when kids of all ages excitedly finish off their Christmas wish lists while anticipating the joy of soon opening gifts filled with their heart’s desires. Although we can’t…

Forthea's team expanded with a few interns that joined us over the Summer. From daily tasks to strategic insights, they knocked their internships out of the park. Check out some of the things they learned…