Blog

Have you recently noticed spammy sources of traffic in your language report on the Google Analytics Audience Overview page? Over the past few months, we've seen an uptick in language spam originating around…

We are super excited and proud to have received an Award of Excellence for website development at the 2016 BMA Lantern Awards. Forthea won the award for a microsite project we launched for a law firm client,…

Google is shifting its primary form of site indexation from desktop to mobile, according to Google Webmaster Trends Analyst, Gary Illyes, announced at Pubcon 2016 this week. This is a major departure from…

Schema is an SEO tactic that tells the search engines what your data means, not just what it says. As digital marketing techniques are always evolving, evidenced by Google’s announcement of RankBrain late…

The B2B buyer has greater access today more than ever to information about products and solutions. Online search plays a critical role in this discovery process. As such, digital marketers are focusing…

Keeping up with digital marketing is a full-time job (several, actually). If you have one or two employees juggling Search Engine Optimization, Paid Search Advertising, Social Media Marketing, E-mail Marketing,…

As a business owner or executive, you’re busy. Managing a complex (or even a simple) paid search program is a huge undertaking so, you probably trust an in-house team, an agency, or a vendor to take care…

Last night, Forthea held an open house to celebrate the opening of our new office on 2727 Allen Parkway. With friends, clients, and partners filling our office, the Forthea team was excited to show off…

Nutritionists advise that we should start our day with a good breakfast – they are wrong. You should always start your day with a crawl of your site through Screaming Frog, to gain data that will serve…

This is our fourth post on Google’s Search Quality Rater’s Guidelines. The scale goes all the way up to the rank of Highest Quality Pages. As web content producers, we talk about quality pages. We want…