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A new website is exciting but can also be overwhelming because there are so many moving parts. Our experience managing website redesign projects has taught us valuable lessons that we’ll pass along to…

The workforce across the globe has made a drastic shift as many companies begin to follow the CDC’s recommendation of social distancing and are encouraging employees to work from home to prevent the spread…

You could argue that high quality search engine optimization (SEO) is more important than ever in an increasingly competitive online marketplace in combination with the high ROI of properly done SEO. You…

What is attribution and how can it be impacting your marketing results? As digital marketers, we want to align every conversion to a specific channel. Our goal is to say that 100% of online leads came…

What is Structured Data and Why Is It Crucial?  When broken down structured data does what its name implies. It creates a “structure” for a search engine's algorithm. As it is a complex code built specifically…

Whether you are new to the world of agency life or have 12 years of experience, you'll probably have an account transition at some point during your career. It can be an exciting and stressful time as…

What Happened on September 24th, 2019 Yesterday morning the internet was notified of the September 2019 broad core algorithm update. This is the newest Google update and launched a few hours after the…

What are gallery ads? First reported in early 2019, Google’s gallery ads are a series of images with search headlines. They are able to be shown on mobile devices when the advertiser has the absolute…

Fellow PPC specialists, they are finally here (drum roll, please…) Responsive Search Ads! Yes, we know you’re excited. But most importantly, are you ready? What Are Responsive Search Ads? Unlike your…

Building a better website has become more challenging through the years, and crafting one that search engines like is even tougher. As search engine optimization tactics have come and gone, different industry…