When Good Ad Targeting Goes Wrong
1 min read
Paid Media
Or Is Michelob Trying to Sell to Two Year Olds? We are all over 21. And we like beer. And some of us are parents. But we do not like beer commercials while our kids are watching the Mother Goose club ... Read Article »
Applying Behavioral Economics To PPC - HeroConf 2015
5 min read
Paid Media
I recently had the humbling experience of not just attending, but speaking at HeroConf in Portland – THE PPC conference. Forgive me for being a couple weeks late revisiting the subject I spoke on. I... Read Article »
Legal PPC Campaign Life Cycle
4 min read
Paid Media
Pay-per-click marketing (PPC) is becoming an increasingly important way for attorneys to connect with potential clients. From time to time, certain events will cause an unexpected surge in the demand ... Read Article »
5 Common User Experience Myths
6 min read
Web
As an agency, one of the more challenging parts of building a successful website is trying to dispel the preconceived misconceptions that some clients have regarding user experience. The internet, and... Read Article »
Integrated Digital Strategies Just Became More Pivotal With The Google-Twitter Partnership: Is Your Brand Ready?
Recently, Google and Twitter confirmed their plans to enter into another partnership that turns out to be quite mutually beneficial. What are these benefits exactly? Well, Google now gets access to ... Read Article »
Real-World Geographical Influences on Search Behavior
3 min read
Paid Media
Fellow PPC advertisers, It’s time to acknowledge that we often get stuck in an all digital world. Being focused in that digital bubble often leads to forgetting there’s a real-world out there. Tha... Read Article »
How to Use Dynamic Search Ads to Enhance Your PPC Strategy
3 min read
Paid Media
If things are getting stagnant with your typical search network campaigns, then it may be time to shake things up using Dynamic Search Ads (DSAs). These are a great option if you have a website with ... Read Article »
6 Essential Browser Based Tools for Web Professionals
3 min read
Web
Whether you are a blogger, a content editor, or even a developer, there’s great value in finding (free) web based tools that can make your life easier and simple tasks faster. We know what it’s li... Read Article »
Turn Your Website into an Inbound Marketing Tool
3 min read
Does content marketing drive visitors to your website? Does your website contain a blog, videos, or white papers? Is it a destination for your visitors? Hopefully, your answer is yes to all the above.... Read Article »
Is It Time for a Rebrand?
2 min read
Tell us if this sounds familiar: Your business has grown exponentially over the years, yet you’re stuck in a rut. Your sales are good, but could be better and you’re beginning to feel like there i... Read Article »