As an agency, one of the more challenging parts of building a successful website is trying to dispel the preconceived misconceptions that some clients have regarding user experience. The internet, and how we consume it, is constantly changing, so long held beliefs on things like scrolling and content can become dated. Fortunately, the user experience gurus at uxmyths.com have created a website dedicated to collecting the most frequent user experience assumptions and putting them to the test. We find that referring to this site can be very helpful when explaining the intricacies of a design or the reasoning behind certain design choices that pertain to user experience. Our team designs and builds websites based on a content strategy defined by other teams within our company. This collaboration between departments means our SEO and PPC specialists rely on us to explain why we chose to do something a certain way. We've put together a list of the five most common myths we have ran into as web professionals and some background that might help you when dealing with similar situations.
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