We’ve heard the phrase “Content is King” for years, but did you know good SEO content helps your site avoid problems with Panda, Penguin and other Google updates? Of course, if you buy hundreds of links with exact match anchor text, swipe the good content from other sites online, or offer crappy products and services, having good content on your website won’t solve those problems. But if you offer good products and follow best SEO practices, including building fresh content on a regular basis, your site should do fine.
Let’s look at a few reasons why fresh, quality SEO content helps:
- It improves user engagement metrics. If visitors come to your site and like what they read, the time on your site increases, your bounce rate decreases and visitors will probably return for a second visit.
- It helps build and improve your backlink profile. When visitors like what they read, they are more apt to link to it and share it with others who in turn do the same.
- It increases your number of click-thrus in SERPs. If your site ranks well in search results but your CTR is low, try writing a better title and meta description.
- It improves rankings. Search engines love fresh content; Google has placed an increasing importance on freshness.
As you can see, building fresh, quality content is key to search engine optimization, so if you’re not already doing so, start writing! Build SEO content about what? Click the link for tips.