The Challenge

Longtime attorneys Jeff Raizner and Andrew Slania are nationally recognized trial lawyers with expertise in first-party insurance law and mass tort litigation. They represent plaintiffs in complex injury litigation, including college athletes that endured concussions could be eligible for financial reparations.

Raizner Slania LLP came to Forthea needing a digital marketing partner who could increase web traffic, search engine positioning, and qualified lead acquisition. Our primary objective was to focus on NCAA concussion plaintiffs by securing the law firm's position as a go-to resource in this area.

The Client Raizner Slania Defeats the Competition with Omnichannel Focus Visit Site

Our solution.

Practice-Specific Optimization

We developed an SEO content strategy that educated potential plaintiffs about the severity of injuries, informed them of potential health complications, and defined eligibility for financial reparations. Content detailed concussion injuries with a strategy to drive conversions to a contact form from PPC campaigns, paid social, and organic search.

The result was a dramatic increase to total web conversions and overall conversion rate while decreasing their cost per lead and maximizing ROI.

241%increase in conversions
What Makes This Solution Great

54 %

decrease in cost per lead

8 %

increase in conversion rate

Business Marketing Association - Award of Excellence for Raizner Law Website (Winner 2016)

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