Practice-Specific Optimization
We developed an SEO content strategy that educated potential plaintiffs about the severity of injuries, informed them of potential health complications, and defined eligibility for financial reparations. Content detailed concussion injuries with a strategy to drive conversions to a contact form from PPC campaigns, paid social, and organic search.
The result was a dramatic increase to total web conversions and overall conversion rate while decreasing their cost per lead and maximizing ROI.
