User Behavior Analysis
Our CRO Analysts dig through your website data to uncover trends and identify any trouble areas that users may be experiencing. Once we understand what the problem is, we layer on additional data from multiple sources to help us analyze why the problem exists.
We then brainstorm on possible solutions and review our insights and recommendations with you to form a plan for implementing a change.
In everything we do, we make data-driven decisions whenever we can. One of our favorite ways to let data inform our suggestions is to run A/B tests on layout or content changes. An A/B test is a scientific method for comparing the performance of one or more variants to an original (or control).
We use Google Analytics + Google Optimize to rapidly deploy our A/B tests, then we'll review the data and findings with you. By using actual data, we can be confident in the recommendations we make for updates to your site. This is an especially important process to use when changing anything that has a direct impact on the conversion process for a user.
Site Speed Improvements
Research shows that longer load times directly increase bounce rate. With the help of GTmetrix reports, we identify key areas to focus our optimization efforts. Often, these include:
- Image compression, scaling, and optimization
- Implementation of browser caching rules
- Reduction of .js and .css asset requests
- Code minification
- Asset parse order/deferment
Websites are living, breathing things* that need to be kept up to date with current design and technology trends. A site should never be left untouched once it launches, or else it will become stale and out-of-date to users.
Often times, we can make updates to page layouts, elements, and design tweaks or add new functionality or modules without needing to do a full website rebuild. This can keep your web presence feeling fresh and modern to your visitors.
* not literally
Performance + ROI Analysis
On a monthly basis, we'll meet with your team to review our analysis of all related CRO data to give you a clear understanding of how your site performance is affecting your bottom-line. Areas we typically cover are:
- Conversion rate trends
- Website goals and events
- Bounce and click-through rates
- Hotjar heatmaps
- Funnel metrics