E-Commerce SEO + Analytics
Gunbroker.com partnered with Forthea to develop a comprehensive SEO roadmap focused on serving the interests of first-time gun buyers searching for a secure marketplace operating in accordance with federal law. With 40% of all firearm sales going to first-time buyers, there was an opportunity to engage and educate through an SEO strategy that optimized user experience and ultimately increased organic conversions and translated to revenue for Gunbroker.com.
After in-depth keyword research and technical audit, combined with learning the firearm retail business and search habits of buyers, we developed an SEO roadmap that prioritized highly technical optimizations and a keyword clustering strategy for content development.