Digital Marketing Blog

A fast-loading website improves your organic rankings by boosting the amount of organic traffic on your site and increasing the chances of users converting into paying customers. Web administrators se... Read Article »

One of the most frequently asked PPC questions we get from our clients is “Why should I bid on my brand name when I’m already ranking organically?” At Forthea, we have clients across all industr... Read Article »

Selecting a digital agency can be a daunting task since there are so many variables to consider. Aside from obvious considerations like location, cost (is the digital agency affordable?) and industr... Read Article »

Why is it important to establish open communication and transparency with clients?  Every business strives to partner with a company that exercises open communication and transparency. Anyone who has... Read Article »

Marketers sometimes struggle with deciding which metrics are the most impactful to measure and track. Monitoring and understanding your paid media performance metrics are an absolute must in the game ... Read Article »

It’s common practice in this day and age to expect digital marketing services to be purchased in “hours” by an agency that you want to partner with. Think of this as the allotted time that marke... Read Article »

Paid social or social media advertising has become almost a necessity for many businesses. A study in 2019 found that on average people spend almost 2 and a half hours on social media every day. With ... Read Article »

During a natural disaster or an outbreak, like coronavirus, many people can experience an increase in stress and anxiety. For those who already struggle with an anxiety disorder or depression, the qua... Read Article »

Houstonians have been quarantining for quite some time now due to the coronavirus pandemic. Social distancing has many of us going stir crazy, running out of ways to entertain ourselves and the people... Read Article »

Across industries, businesses experience seasonality where demand is higher or lower based on factors such as time of year. Seasonality varies across industries - peak season for one industry may be s... Read Article »