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This is the third part in our ongoing series, A Better Agency, which looks at many of the difficulties that can arise when working with an agency, and what Forthea is doing to overcome it. In the first…

This is the second part in our new series, A Better Agency, which looks at many of the difficulties that can arise when working with an agency, and what Forthea is doing to overcome it. Just the Basics…

As an interactive marketing intern at Forthea, I have picked up a lot of knowledge about the basics of digital marketing. I thought the visual marketing world was the only one that existed, but when I…

Or Is Michelob Trying to Sell to Two Year Olds? We are all over 21. And we like beer. And some of us are parents. But we do not like beer commercials while our kids are watching the Mother Goose club…

I recently had the humbling experience of not just attending, but speaking at HeroConf in Portland – THE PPC conference. (read Jon Bower’s great write up on this year’s conference here). Forgive me for…

Pay-per-click marketing (PPC) is becoming an increasingly important way for attorneys to connect with potential clients. From time to time, certain events will cause an unexpected surge in the demand for…

As an agency, one of the more challenging parts of building a successful website is trying to dispel the preconceived misconceptions that some clients have regarding user experience. The internet, and…

Recently, Google and Twitter confirmed their plans to enter into another partnership that turns out to be quite mutually beneficial. What are these benefits exactly? Well, Google now gets access to the…

Fellow PPC advertisers, It’s time to acknowledge that we often get stuck in an all digital world. Being focused in that digital bubble often leads to forgetting there’s a real-world out there. That’s…

If things are getting stagnant with your typical search network campaigns, then it may be time to shake things up using Dynamic Search Ads (DSAs). These are a great option if you have a website with a…