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As a business owner or executive, you’re busy. Managing a complex (or even a simple) paid search program is a huge undertaking so, you probably trust an in-house team, an agency, or a vendor to take care…

Last night, Forthea held an open house to celebrate the opening of our new office on 2727 Allen Parkway. With friends, clients, and partners filling our office, the Forthea team was excited to show off…

Nutritionists advise that we should start our day with a good breakfast – they are wrong. You should always start your day with a crawl of your site through Screaming Frog, to gain data that will serve…

This is our fourth post on Google’s Search Quality Rater’s Guidelines. The scale goes all the way up to the rank of Highest Quality Pages. As web content producers, we talk about quality pages. We want…

Forthea is excited to announce that we have expanded our corporate office to a brand new 16,000 square foot space in the AIG Center off Allen Parkway. Our much larger, window-lined office space is designed…

Search engine optimization (SEO) is in crisis. With the fall of keywords, the rise of mobile, the usage of vocal search and the impact of rich answers, the SEO industry is in the middle of a transition.…

This is our third post on Google’s Search Quality Rater’s Guidelines, with more information courtesy of Search Engine Land. As SEOs began reviewing the 160-page document that is the Google Search Rater’s…

Welcome to another Forthea Friday! It feels like we say this in every Forthea Friday post, but between our big office move and the holiday season, things have been busy around here! Speaking of our big…

At Forthea, we have a fully integrated web design and development department that works alongside our SEO and PPC coworkers to bring our clients the best websites possible. In our roles as web project…

Forthea has been fortunate to work with a number of automotive dealerships’ digital marketing strategy, so we know just how hard it is to get ahead in one of the more competitive online industries. We…