08 Apr 2020
How to Leverage Website Analytics During a Crisis
4 min read     //    Analytics

Since the COVID-19 pandemic began, it’s been anything but business as usual. Many companies are shifting marketing strategies to keep up with the changing environmental circumstances. Understanding your…

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02 Apr 2020
Why SEO Is Crucial During Economic Downturns
3 min read     //    SEO|Analytics

Whenever businesses find themselves navigating the effect of an economic downturn, they are often quick to shift strategies and prepare for the worst. The most important thing for a business to remember…

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30 Mar 2020
Affected by COVID-19? Digital Marketing Tactics Your Business Can Do Now
4 min read     //    SEO

We are in uncertain times as COVID-19 makes its way across the globe, leaving almost no part of the planet unaffected. In addition to the pivotal health concerns, there are serious concerns when it comes…

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26 Mar 2020
Three Things to Consider for a Website Redesign
2 min read     //    Web

A new website is exciting but can also be overwhelming because there are so many moving parts. Our experience managing website redesign projects has taught us valuable lessons that we’ll pass along to…

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24 Mar 2020
Working from Home during the Coronavirus Outbreak: Best Practices to Stay Focused and Organized
4 min read     //    Culture

The workforce across the globe has made a drastic shift as many companies begin to follow the CDC’s recommendation of social distancing and are encouraging employees to work from home to prevent the spread…

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18 Mar 2020
5 Reasons to Avoid "Affordable SEO"
4 min read     //    SEO

You could argue that high quality search engine optimization (SEO) is more important than ever in an increasingly competitive online marketplace in combination with the high ROI of properly done SEO. You…

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20 Feb 2020
Attribution in Marketing: Who Did What?
4 min read     //    Analytics

What is attribution and how can it be impacting your marketing results? As digital marketers, we want to align every conversion to a specific channel. Our goal is to say that 100% of online leads came…

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29 Jan 2020
Why is Structured Data so Important?
3 min read     //    SEO

What is Structured Data and Why Is It Crucial?  When broken down structured data does what its name implies. It creates a “structure” for a search engine's algorithm. As it is a complex code built specifically…

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10 Jan 2020
5 Tips for Successfully Transitioning Accounts at an Agency
2 min read

Whether you are new to the world of agency life or have 12 years of experience, you'll probably have an account transition at some point during your career. It can be an exciting and stressful time as…

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25 Sep 2019
Google Announces Broad Core Algorithm Update This Week
1 min read     //    SEO

What Happened on September 24th, 2019 Yesterday morning the internet was notified of the September 2019 broad core algorithm update. This is the newest Google update and launched a few hours after the…

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