22 Jul 2020
3 Tools To Identify Page Speed Opportunities
3 min read SEO

A fast-loading website improves your organic rankings by boosting the amount of organic traffic on your site and increasing the chances of users converting into paying customers. Web administrators se... Read Article »

10 Jul 2020
5 Reasons Why It's Important To Bid On Branded Terms
2 min read Paid Media

One of the most frequently asked PPC questions we get from our clients is “Why should I bid on my brand name when I’m already ranking organically?” At Forthea, we have clients across all industr... Read Article »

02 Jul 2020
Can I Trust My Digital Agency?
5 min read Culture

Selecting a digital agency can be a daunting task since there are so many variables to consider. Aside from obvious considerations like location, cost (is the digital agency affordable?) and industr... Read Article »

26 Jun 2020
The 5 Phases of Transparency in Digital Marketing Partnerships
6 min read Culture

Why is it important to establish open communication and transparency with clients?  Every business strives to partner with a company that exercises open communication and transparency. Anyone who has... Read Article »

19 Jun 2020
Top 4 PPC Performance Metrics You Should Be Measuring
2 min read Paid Media

Marketers sometimes struggle with deciding which metrics are the most impactful to measure and track. Monitoring and understanding your paid media performance metrics are an absolute must in the game ... Read Article »

04 Jun 2020
Tips for Using your Agency Hours Efficiently
2 min read Culture

It’s common practice in this day and age to expect digital marketing services to be purchased in “hours” by an agency that you want to partner with. Think of this as the allotted time that marke... Read Article »

29 May 2020
How to Know What to Do on Paid Social
6 min read Paid Media

Paid social or social media advertising has become almost a necessity for many businesses. A study in 2019 found that on average people spend almost 2 and a half hours on social media every day. With ... Read Article »

27 May 2020
Effective Ways to Manage Anxiety During COVID-19
4 min read Culture

During a natural disaster or an outbreak, like coronavirus, many people can experience an increase in stress and anxiety. For those who already struggle with an anxiety disorder or depression, the qua... Read Article »

08 May 2020
Houston's Greatest Virtual Tours 2020
3 min read Culture

Houstonians have been quarantining for quite some time now due to the coronavirus pandemic. Social distancing has many of us going stir crazy, running out of ways to entertain ourselves and the people... Read Article »

06 May 2020
Cut the Fluff & Get Smart: How to Tighten Up PPC When Demand Is Down
3 min read Paid Media

Across industries, businesses experience seasonality where demand is higher or lower based on factors such as time of year. Seasonality varies across industries - peak season for one industry may be s... Read Article »

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