07 Dec 2018
My 2018 SEO Christmas Wish List
2 min read //SEO

Hey Santa, Here's Our 2018 SEO Christmas Wish List With colored lights twinkling and jingle bells ringing, the holiday spirit is spreading all around us. We love just about everything about the holiday…

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29 Nov 2018
Digital Marketing Basics: What is PPC?
9 min read //Paid Media

What is Pay Per Click Marketing (PPC)? PPC stands for pay-per-click, a mode of digital marketing where advertisers pay a fee each time an ad is clicked. This is a way to buy visits to your site rather…

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26 Nov 2018
A Better Agency: How To Show Tangible SEO Value To Clients
6 min read //SEO

This post is part of our series, A Better Agency, which looks at many of the different challenges that can arise when working with an agency, and what Forthea is doing to overcome it. Several factors contribute…

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01 Nov 2018
SEO Round-Up: October 2018 Edition
3 min read //SEO

October was a big month for the SEO world, with some important changes to the ever-shifting landscape. Here are some of the top events from October in our Forthea SEO Roundup. Google My Business Gets…

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29 Oct 2018
Are Your PPC Campaigns Ready for the Holidays?
3 min read //Paid Media

Right now you may be enjoying a scrumptious pumpkin spice latte, football, and maybe shopping online for your spooky Halloween costume. Speaking of spooky, we're also sure you’re getting ready for the…

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25 Oct 2018
Five Spooky SEO Scares and How to Avoid Them
4 min read //SEO

With Halloween just around the corner, we’re all in for a few scares to close out the month. But certain things come as an unwelcome surprise, especially in the world of SEO. Here are some of the most…

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23 Oct 2018
Top 5 Ways to Improve Google Search Impression Share
3 min read //Paid Media

The Importance of a Strong Impression Share Impression share is the basis for any successful paid search campaign. When comparing a Google Ads account to building a house, think of impression share as…

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02 Oct 2018
Smart Bidding Strategies for Google Ads: What They Do & Tips to Start Testing
6 min read //SEO

Imagine being able to generate a real-time, top bid for the best end-user right at their moment of conversion. This is something that normally would take hours of manual manipulation and testing to accomplish…

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27 Aug 2018
The Value of Video Part Two: Benefits of Video Marketing for Business
4 min read //SEO

Using video content has so many benefits for businesses because it opens up the opportunity to share information in a visual way. According to HubSpot, video is projected to claim more than 80% of all…

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08 Aug 2018
The Value of Video Part One: The Growth of Video & Increased User Engagement
4 min read //Paid Media|SEO

The Recent Growth of Video Content We see it everywhere in our daily lives. It’s engaging, interesting, and constantly moving- it’s video. From watching your favorite YouTuber to watching a live event…

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