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One of the most important questions asked at the onset of a marketing strategy is “Who is our target persona?” When it comes to consumer-facing products and services, the question is simple to answer -…

15 Years of Joy, Growth, and Dedication  Forthea celebrates 15 years of dedicated service to the nation’s leading brands, delivering effective digital marketing strategies with unrivaled client service…

Whether you are just starting off with Google Ads or managing multiple accounts at a Digital Marketing Agency, Paid Search Specialists are finding themselves in a unique balance of control vs. automation…

In a time like now, where most people are working from home and having to be super disciplined about managing their day, it is important to be efficient with your time. Proper time management will help…

What is CRO? Conversion Rate Optimization is the process of optimizing a webpage to get users to convert whether it is by form submission, phone calls or simply clicking on a CTA. We like to be proactive…

As our city and community continue to bunker down and fight our way through the COVID-19 pandemic, many of us are looking for ways to stay sane and find inspiration. That’s why now more than ever, art…

Digital marketing can offer your company new avenues to reach your customer base with endless ways to reach unique goals. The mark of a great digital marketing partner is one that makes your return on…

Most businesses today understand the importance of optimizing for local search. With increased mobile usage, at least 46% of all searches are considered to have local intent, meaning Google assumes the…

Leveraging PPC in your marketing strategy can be a great way to drive conversions and increase brand visibility. It can result in an immediate boost in conversions when done right. However, as beneficial…

What are Custom Intent Audiences and why should I use them? Custom Intent Audiences (CIAs)are essentially highly-targeted audiences that can be created in Google Ads to target users who are showing search…