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As a business owner or marketer, you’re busy. Managing a complex (or even simple) Google Ads program is a huge undertaking so you probably trust an in-house team, an agency, or a consultant to take care…

A fast-loading website improves your organic rankings by boosting the amount of organic traffic on your site and increasing the chances of users converting into paying customers. Web administrators search…

One of the most frequently asked PPC questions we get from our clients is “Why should I bid on my brand name when I’m already ranking organically?” At Forthea, we have clients across all industries and…

Selecting a digital agency can be a daunting task since there are so many variables to consider. Aside from obvious considerations like location, cost (is the digital agency affordable?) and industry experience,…

Why is it important to establish open communication and transparency with clients?   Every business strives to partner with a company that exercises open communication and transparency. Anyone who has…

 Marketers sometimes struggle with deciding which metrics are the most impactful to measure and track. Monitoring and understanding your paid media performance metrics are an absolute must in the game…

It’s common practice in this day and age to expect digital marketing services to be purchased in “hours” by an agency that you want to partner with. Think of this as the allotted time that marketing specialists…

Paid social or social media advertising has become almost a necessity for many businesses. A study in 2019 found that on average people spend almost 2 and a half hours on social media every day. With this…

During a natural disaster or an outbreak, like coronavirus, many people can experience an increase in stress and anxiety. For those who already struggle with an anxiety disorder or depression, the qualm…

Houstonians have been quarantining for quite some time now due to the coronavirus pandemic. Social distancing has many of us going stir crazy, running out of ways to entertain ourselves and the people…