Digital Marketing Blog

Goliath-sized companies dominate the industry and bring in notable revenue year after year. Several profitable Fortune 500 enterprises are known as household names, including Walmart, Amazon, and CVS ... Read Article »

While Artificial Intelligence (AI) is gaining attention in the media, AI is not a novelty and has been a part of Google for many years. Google CEO, Sundar Pichai, explains how AI improves local search... Read Article »

AI-powered overviews are summaries generated by artificial intelligence, providing users with concise and relevant information about a specific topic or query. Google’s recent updates to the SERP (S... Read Article »

With Houston being the most diverse city in Texas, there are plenty of things to do for everyone in the family. The city is home to many attractions, museums, parks, galleries, breweries, you name it!... Read Article »

AI Overviews is Google’s new search feature that generates natural language responses to answer user queries of all kinds. Formerly called “SGE” (Search Generative Experience), Google rolled out... Read Article »

With PPC and paid search, the keywords you configure in your ads help narrow down the user intent when searching on search engines. As your program grows and gathers data, campaign results become con... Read Article »

With the release of Google Analytics 4, it is our job as marketers to digest the new platform to continue seamlessly measuring our marketing performance. GA4 is providing new technologies to better t... Read Article »

A major component of good multifamily SEO is consistently producing quality website content that improves user experience and attracts renters while signaling to search engines. There are many things ... Read Article »

When it comes to pay-per-click (PPC) advertising, tying results and profitability back to campaigns makes running them an investment, not an expense.5 Story Apartment Building If one were to do a quic... Read Article »

To combat seasonality in the multifamily industry you must first understand it. The seasonal trends in the industry diverge from the conventional quarterly calendar, so it’s important to be aware of... Read Article »