10 Nov 2021
Leveraging LinkedIn For B2B Advertising
9 min read //Paid Media

One of the most important questions asked at the onset of a marketing strategy is “Who is our target persona?” When it comes to consumer-facing products and services, the question is simple to answer -…

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03 Aug 2021
Forthea's 15th Birthday
1 min read //Culture

15 Years of Joy, Growth, and Dedication  Forthea celebrates 15 years of dedicated service to the nation’s leading brands, delivering effective digital marketing strategies with unrivaled client service…

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17 Jun 2021
PPC Automation –Auto Bidding Strategies
5 min read //Paid Media

Whether you are just starting off with Google Ads or managing multiple accounts at a Digital Marketing Agency, Paid Search Specialists are finding themselves in a unique balance of control vs. automation…

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17 May 2021
10 Tips for Managing Your Time Effectively in the Workplace
4 min read //Culture

In a time like now, where most people are working from home and having to be super disciplined about managing their day, it is important to be efficient with your time. Proper time management will help…

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15 Apr 2021
How We Use Google Optimize For CRO
2 min read //CRO

What is CRO? Conversion Rate Optimization is the process of optimizing a webpage to get users to convert whether it is by form submission, phone calls or simply clicking on a CTA. We like to be proactive…

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29 Mar 2021
10 Must-See Public Artworks in Houston
5 min read //Culture

As our city and community continue to bunker down and fight our way through the COVID-19 pandemic, many of us are looking for ways to stay sane and find inspiration. That’s why now more than ever, art…

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10 Mar 2021
Using ROI to Measure the Success of Digital Marketing Partnerships
4 min read //Culture

Digital marketing can offer your company new avenues to reach your customer base with endless ways to reach unique goals. The mark of a great digital marketing partner is one that makes your return on…

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24 Feb 2021
How to Optimize for Local Search
6 min read //SEO

Most businesses today understand the importance of optimizing for local search. With increased mobile usage, at least 46% of all searches are considered to have local intent, meaning Google assumes the…

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03 Feb 2021
4 Red Flags to Look for in a PPC Agency Relationship
3 min read //Paid Media

Leveraging PPC in your marketing strategy can be a great way to drive conversions and increase brand visibility. It can result in an immediate boost in conversions when done right. However, as beneficial…

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19 Jan 2021
Leveraging Custom Intent Audiences for Driving Display Conversions
5 min read //Paid Media

What are Custom Intent Audiences and why should I use them? Custom Intent Audiences (CIAs)are essentially highly-targeted audiences that can be created in Google Ads to target users who are showing search…

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