31 Oct 2023
How to Improve PPC Performance with Negative Keywords
3 min read //Paid Media

What is negative keyword sculpting? With PPC and paid search, the keywords you configure in your ads help narrow down the user intent when searching on search engines. As your program grows and gathers…

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19 May 2023
How to Create a Framework to Measure Marketing Performance in GA4
2 min read //Analytics

With the release of Google Analytics 4, it is our job as marketers to digest the new platform to continue seamlessly measuring our marketing performance. GA4 is providing new technologies to better track…

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08 May 2023
Content Development Tips for Multifamily
3 min read //SEO

A major component of good multifamily SEO is consistently producing quality website content that improves user experience and attracts renters while signaling to search engines. There are many things to…

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25 Apr 2023
How Can Google Ads Be Profitable for The Multifamily Industry?
5 min read //Paid Media

When it comes to pay-per-click (PPC) advertising, tying results and profitability back to campaigns makes running them an investment, not an expense. If one were to do a quick search for “apartments near…

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12 Apr 2023
7 Ways to Combat Seasonality in the Multifamily Industry
2 min read //SEO|Paid Media

To combat seasonality in the multifamily industry you must first understand it. The seasonal trends in the industry diverge from the conventional quarterly calendar, so it’s important to be aware of the…

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14 Mar 2023
Workplace Wellness: What Does It Mean?
4 min read //Culture

Workplace wellness programs are becoming a hot topic in the corporate world for many different reasons. One main reason is that companies are starting to understand the benefits of caring for their employee’s…

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20 Feb 2023
How to Understand and Communicate with Your Agency
2 min read //SEO|Paid Media

Communication is Queen Communication is key, or queen. This is something we all learned growing up and have heard a million times before. It is especially important in the marketing industry, where the…

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11 Jan 2023
Tips to Leverage Your Digital Marketing Data Effectively
3 min read //SEO|Analytics

In most aspects of life, one size does not fit all. When setting goals for your digital marketing efforts, relying on all the annual benchmark metrics can be tempting. Unfortunately, too many businesses…

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12 Dec 2022
How To Create Content That Makes Google Happy
4 min read //SEO

What is Content Marketing in SEO So, let’s start with the basics; SEO stands for “search engine optimization,” which essentially deals with practices that boost a website’s ranking (or placement) in a…

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14 Nov 2022
How to Fine-Tune Your SEO Strategy with Social Media
5 min read

Are you questioning whether social media deserves a spot in your SEO playbook?  The competition is igniting in the digital marketing space, and maximizing your organic search efforts with social integration…

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