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With the release of Google Analytics 4, it is our job as marketers to digest the new platform to continue seamlessly measuring our marketing performance. GA4 is providing new technologies to better track…

A major component of good multifamily SEO is consistently producing quality website content that improves user experience and attracts renters while signaling to search engines. There are many things to…

When it comes to pay-per-click (PPC) advertising, tying results and profitability back to campaigns makes running them an investment, not an expense. If one were to do a quick search for “apartments near…

To combat seasonality in the multifamily industry you must first understand it. The seasonal trends in the industry diverge from the conventional quarterly calendar, so it’s important to be aware of the…

Workplace wellness programs are becoming a hot topic in the corporate world for many different reasons. One main reason is that companies are starting to understand the benefits of caring for their employee’s…

Communication is Queen Communication is key, or queen. This is something we all learned growing up and have heard a million times before. It is especially important in the marketing industry, where the…

In most aspects of life, one size does not fit all. When setting goals for your digital marketing efforts, relying on all the annual benchmark metrics can be tempting. Unfortunately, too many businesses…

What is Content Marketing in SEO So, let’s start with the basics; SEO stands for “search engine optimization,” which essentially deals with practices that boost a website’s ranking (or placement) in a…

Are you questioning whether social media deserves a spot in your SEO playbook?  The competition is igniting in the digital marketing space, and maximizing your organic search efforts with social integration…

To increase a website’s visibility in organic search, you must outrank the competition, those sites ranking above yours when someone searches for what your business offers. To find ways you can do that,…