Digital Marketing Blog

Capturing an Audience in a Competitive Market In today’s evolving digital environment, your audience is constantly bombarded with marketing messages. Agency Analytics suggests that the average time ... Read Article »

In today's ever-changing business landscape, the difference between good and exceptional marketing results lies in how well organizations can understand and implement customer-focused marketing strate... Read Article »

In today's competitive landscape, gas stations are beginning to leverage digital marketing strategies and drive growth for customer acquisition. As a marketing leader in the oil and gas industry, unde... Read Article »

What is a PPC Audit? A PPC audit measures the performance and objective success of a digital advertising campaign. By assessing the performance of critical segments of the campaign, a marketer hopes t... Read Article »

Goliath-sized companies dominate the industry and bring in notable revenue year after year. Several profitable Fortune 500 enterprises are known as household names, including Walmart, Amazon, and CVS ... Read Article »

While Artificial Intelligence (AI) is gaining attention in the media, AI is not a novelty and has been a part of Google for many years. Google CEO, Sundar Pichai, explains how AI improves local search... Read Article »

AI-powered overviews are summaries generated by artificial intelligence, providing users with concise and relevant information about a specific topic or query. Google’s recent updates to the SERP (S... Read Article »

With Houston being the most diverse city in Texas, there are plenty of things to do for everyone in the family. The city is home to many attractions, museums, parks, galleries, breweries, you name it!... Read Article »

AI Overviews is Google’s new search feature that generates natural language responses to answer user queries of all kinds. Formerly called “SGE” (Search Generative Experience), Google rolled out... Read Article »

With PPC and paid search, the keywords you configure in your ads help narrow down the user intent when searching on search engines. As your program grows and gathers data, campaign results become con... Read Article »