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What are gallery ads? First reported in early 2019, Google’s gallery ads are a series of images with search headlines. They are able to be shown on mobile devices when the advertiser has the absolute…

Building a better website has become more challenging through the years, and crafting one that search engines like is even tougher. As search engine optimization tactics have come and gone, different industry…

Hey Santa, Here's Our 2018 SEO Christmas Wish List With colored lights twinkling and jingle bells ringing, the holiday spirit is spreading all around us. We love just about everything about the holiday…

What is Pay Per Click Marketing (PPC)? PPC stands for pay-per-click, a mode of digital marketing where advertisers pay a fee each time an ad is clicked. This is a way to buy visits to your site rather…

This post is part of our series, A Better Agency, which looks at many of the different challenges that can arise when working with an agency, and what Forthea is doing to overcome it. Several factors contribute…

October was a big month for the SEO world, with some important changes to the ever-shifting landscape. Here are some of the top events from October in our Forthea SEO Roundup. Google My Business Gets…

Right now you may be enjoying a scrumptious pumpkin spice latte, football, and maybe shopping online for your spooky Halloween costume. Speaking of spooky, we're also sure you’re getting ready for the…

With Halloween just around the corner, we’re all in for a few scares to close out the month. But certain things come as an unwelcome surprise, especially in the world of SEO. Here are some of the most…

The Importance of a Strong Impression Share Impression share is the basis for any successful paid search campaign. When comparing a Google Ads account to building a house, think of impression share as…

Imagine being able to generate a real-time, top bid for the best end-user right at their moment of conversion. This is something that normally would take hours of manual manipulation and testing to accomplish…