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What is attribution and how can it be impacting your marketing results? As digital marketers, we want to align every conversion to a specific channel. Our goal is to say that 100% of online leads came…

What is Structured Data and Why Is It Crucial?  When broken down structured data does what its name implies. It creates a “structure” for a search engine's algorithm. As it is a complex code built specifically…

Whether you are new to the world of agency life or have 12 years of experience, you'll probably have an account transition at some point during your career. It can be an exciting and stressful time as…

What Happened on September 24th, 2019 Yesterday morning the internet was notified of the September 2019 broad core algorithm update. This is the newest Google update and launched a few hours after the…

What are gallery ads? First reported in early 2019, Google’s gallery ads are a series of images with search headlines. They are able to be shown on mobile devices when the advertiser has the absolute…

Fellow PPC specialists, they are finally here (drum roll, please…) Responsive Search Ads! Yes, we know you’re excited. But most importantly, are you ready? What Are Responsive Search Ads? Unlike your…

Building a better website has become more challenging through the years, and crafting one that search engines like is even tougher. As search engine optimization tactics have come and gone, different industry…

Hey Santa, Here's Our 2018 SEO Christmas Wish List With colored lights twinkling and jingle bells ringing, the holiday spirit is spreading all around us. We love just about everything about the holiday…

What is Pay Per Click Marketing (PPC)? PPC stands for pay-per-click, a mode of digital marketing where advertisers pay a fee each time an ad is clicked. This is a way to buy visits to your site rather…

This post is part of our series, A Better Agency, which looks at many of the different challenges that can arise when working with an agency, and what Forthea is doing to overcome it. Several factors contribute…