Google May 2026 Core Update: What It Means for Your Brand Visibility
4 min read
SEO
Google just finished rolling out its May 2026 Broad Core Update, and the data is telling a story worth paying attention to, especially if you manage a brand's digital presence. Here's the short versio... Read Article »
Google Rewrote the Rules of Search. Here's What Marketers Need to Know.
3 min read
SEO
Think about the last time you Googled something. You probably typed a handful of words, hit enter, and scanned the results. That's been the rhythm of search for the better part of 25 years. Google jus... Read Article »
Google's New Review Policy: What the Staff-Mention Rule Means for Local Businesses
4 min read
SEO
Google just adjusted its Business Profile review policy, and there will be a significant impact. Beginning in April 2026, businesses are not allowed to ask customers to mention staff members by name i... Read Article »
Google Told Us How to Show Up in AI Results: Here Are the Highlights
On May 15, 2026, Google released its first official guide on how to appear in AI-powered search results. Their message is reassuring: the rules haven't changed, and the basics still matter most. Benea... Read Article »
SEO Content Strategies for Developing an International Site
There's a common assumption baked into many international expansion plans: if we build it, they will come. You launch a website, maybe translate a few pages, and expect that global audiences will find... Read Article »
GEO-Targeted SEO Strategies for Multi-Location Businesses
5 min read
SEO
If your business operates in multiple cities, regions, or markets, ranking on Google requires a tailored approach. A single website and strategy will not achieve top search results in every location y... Read Article »
3 Common SEO Mistakes Multifamily Brands Make (And How It's Costing You Tenants)
Our analysis of 18.3 million sessions across 370 multifamily websites in 2024 revealed that organic search reached a 3.4% conversion rate, outperforming all other traffic sources. And yet, most multif... Read Article »
David & Goliath: A Competitive PPC Strategy
4 min read
Paid Media
The story of David and Goliath serves as an effective metaphor for how businesses can compete in today’s digital marketplace. While industry leaders invest heavily in advertising, strategic PPC (Pay... Read Article »
AEO for Multifamily: Outrank Competitors & Accelerate Lease-Ups
Most apartment marketers are familiar with Search Engine Optimization (SEO): the practice of optimizing your website to rank higher on Google for relevant keywords. But the rules of search are quickly... Read Article »
Why Apartment SEO & Modern Websites Drive Leasing Success
3 min read
SEO
The Dinerstein Companies, one of the top multifamily developers in the U.S., partnered with Forthea and Jonah Digital to modernize their property websites and boost visibility in Google and AI answer ... Read Article »