31 May 2024
Google AI Overviews and the Impact on Search & SEO
3 min read SEO

AI Overviews is Google’s new search feature that generates natural language responses to answer user queries of all kinds. Formerly called “SGE” (Search Generative Experience), Google rolled out... Read Article »

31 Oct 2023
How to Improve PPC Performance with Negative Keywords
3 min read Paid Media

With PPC and paid search, the keywords you configure in your ads help narrow down the user intent when searching on search engines. As your program grows and gathers data, campaign results become con... Read Article »

19 May 2023
How to Create a Framework to Measure Marketing Performance in GA4
2 min read Analytics

With the release of Google Analytics 4, it is our job as marketers to digest the new platform to continue seamlessly measuring our marketing performance. GA4 is providing new technologies to better t... Read Article »

08 May 2023
Content Development Tips for Multifamily
3 min read SEO

A major component of good multifamily SEO is consistently producing quality website content that improves user experience and attracts renters while signaling to search engines. There are many things ... Read Article »

25 Apr 2023
How Can Google Ads Be Profitable for The Multifamily Industry?
5 min read Paid Media

When it comes to pay-per-click (PPC) advertising, tying results and profitability back to campaigns makes running them an investment, not an expense.5 Story Apartment Building If one were to do a quic... Read Article »

12 Apr 2023
7 Ways to Combat Seasonality in the Multifamily Industry
2 min read Paid Media | SEO

To combat seasonality in the multifamily industry you must first understand it. The seasonal trends in the industry diverge from the conventional quarterly calendar, so it’s important to be aware of... Read Article »

14 Mar 2023
Workplace Wellness: What Does It Mean?
4 min read Culture

Workplace wellness programs are becoming a hot topic in the corporate world for many different reasons. One main reason is that companies are starting to understand the benefits of caring for their em... Read Article »

20 Feb 2023
How to Understand and Communicate with Your Agency
1 min read Paid Media | SEO

Communication is Queen Communication is key, or queen. This is something we all learned growing up and have heard a million times before. It is especially important in the marketing industry, where th... Read Article »

11 Jan 2023
Tips to Leverage Your Digital Marketing Data Effectively
3 min read Analytics | SEO

In most aspects of life, one size does not fit all. When setting goals for your digital marketing efforts, relying on all the annual benchmark metrics can be tempting. Unfortunately, too many business... Read Article »

12 Dec 2022
How To Create Content That Makes Google Happy
4 min read SEO

What is Content Marketing in SEO So, let’s start with the basics; SEO stands for “search engine optimization,” which essentially deals with practices that boost a website’s ranking (or place... Read Article »

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