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What are Custom Intent Audiences and why should I use them? Custom Intent Audiences (CIAs)are essentially highly-targeted audiences that can be created in Google Ads to target users who are showing search…

If you were to head to Google’s search bar right now and start typing “coffee...”, are you looking to buy some coffee? Are you looking for the Starbuck’s website? Or do you want to learn about the history…

When it comes to pay-per-click (PPC) advertising, most people think of Google Ads. Google’s advertising platform includes Google, YouTube, Gmail, the Google Display Network (GDN), and more. However, Google…

How does one create an effective SEO strategy? Determining user behavior and how they interact with your website is one of the best ways to boost your SEO strategy. At Forthea, we use a variety of tools…

A paid media campaign can have optimized keywords and well-crafted ads, but if the landing page was a last-minute thought, campaigns will underperform as a result. When selecting landing pages for your…

A common conundrum for many businesses is deciding between investing in an in-house marketing team or outsourcing marketing efforts to an agency. The impetus on having an appropriate marketing strategy…

Just in…Google started reducing search term visibility for all advertisers What does this mean? Google has announced that they are updating the search terms report to only include terms that were searched…

Business owners, we need to talk. And so do potential clients. They are trying to reach you because they have a problem, and you may be able to provide them with a solution. So today we are going to discuss…

Position 0 search rankings and featured snippet search results are two of the easiest ways to improve the exposure of your brand’s site content. They put your website just one click away from potential…

As a business owner or marketer, you’re busy. Managing a complex (or even simple) Google Ads program is a huge undertaking so you probably trust an in-house team, an agency, or a consultant to take care…