08 Nov 2024
Customer-Focused Marketing: A Strategic Guide for Growth
2 min read Paid Media | SEO

In today's ever-changing business landscape, the difference between good and exceptional marketing results lies in how well organizations can understand and implement customer-focused marketing strate... Read Article »

17 Oct 2024
How Gas Stations Can Measure the Incremental Impact of Digital Marketing
2 min read Paid Media | SEO

In today's competitive landscape, gas stations are beginning to leverage digital marketing strategies and drive growth for customer acquisition. As a marketing leader in the oil and gas industry, unde... Read Article »

07 Oct 2024
Mastering PPC Audits: A Step-by-Step Blueprint for Digital Marketing Success
3 min read Paid Media

What is a PPC Audit? A PPC audit measures the performance and objective success of a digital advertising campaign. By assessing the performance of critical segments of the campaign, a marketer hopes t... Read Article »

13 Sep 2024
Top Digital Marketing Strategies for Small Businesses | Blog
4 min read SEO

Goliath-sized companies dominate the industry and bring in notable revenue year after year. Several profitable Fortune 500 enterprises are known as household names, including Walmart, Amazon, and CVS ... Read Article »

30 Aug 2024
How Google's AI Overviews Impact Local Search Performance
3 min read SEO

While Artificial Intelligence (AI) is gaining attention in the media, AI is not a novelty and has been a part of Google for many years. Google CEO, Sundar Pichai, explains how AI improves local search... Read Article »

31 Jul 2024
How Google’s AI Overview Updates Impact SEO & PPC for the E-commerce Industry
3 min read Paid Media | SEO

AI-powered overviews are summaries generated by artificial intelligence, providing users with concise and relevant information about a specific topic or query. Google’s recent updates to the SERP (S... Read Article »

17 Jun 2024
Top 10 Things To Do In Houston
4 min read Culture

With Houston being the most diverse city in Texas, there are plenty of things to do for everyone in the family. The city is home to many attractions, museums, parks, galleries, breweries, you name it!... Read Article »

31 May 2024
Google AI Overviews and the Impact on Search & SEO
3 min read SEO

AI Overviews is Google’s new search feature that generates natural language responses to answer user queries of all kinds. Formerly called “SGE” (Search Generative Experience), Google rolled out... Read Article »

31 Oct 2023
How to Improve PPC Performance with Negative Keywords
3 min read Paid Media

With PPC and paid search, the keywords you configure in your ads help narrow down the user intent when searching on search engines. As your program grows and gathers data, campaign results become con... Read Article »

19 May 2023
How to Create a Framework to Measure Marketing Performance in GA4
2 min read Analytics

With the release of Google Analytics 4, it is our job as marketers to digest the new platform to continue seamlessly measuring our marketing performance. GA4 is providing new technologies to better t... Read Article »

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