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Nowadays, if you want to get your brand out in front of people, building a website is a must. However simply being online is not quite enough, you also need to take the steps to make sure that your site…

With the continued advancements of technology and proliferation of digital marketing, we are continually influenced by media. Possibly without their awareness, display ads materialize their influence on…

By now, you have seen videos of people wearing big, bulky Virtual Reality (VR) headsets. Although this seems comical, the saying “don’t knock it until you try it” has never been truer. Not only can VR…

Of the three aspects of SEO (On-page, Off-page, and Technical SEO), Technical SEO plays a crucial role in ensuring your page not only ranks well but can be discovered by search engines. Whether you are…

If you’re like nearly everyone else out there, you’ve probably used Facebook before. Still the most popular social media site on the planet, Facebook’s significant (and nearly constantly engaged) audience…

In Part 1, we reviewed top metrics that are higher level and controlled within the Google Ads account. Now let’s take a look at those metrics that have to do with user behavior once on the site. Conversions Conversions…

Digital marketing is everywhere, from ads on the search results page to banners on many of the apps you use. Consumers are often saturated with ads and pay hardly any regard to most of them. This is where…

The popularity of voice search has been on a continuous rise for years and shows no signs of stopping. With the speed and ease of voice search, users are finding it to be the most convenient way to engage…

Long-standing misconceptions exist in every industry. These beliefs usually originate from either outdated information, general confusion, or even unintended miscommunication passed along without any verification.…

One of the most important questions asked at the onset of a marketing strategy is “Who is our target persona?” When it comes to consumer-facing products and services, the question is simple to answer -…