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To increase a website’s visibility in organic search, you must outrank the competition, those sites ranking above yours when someone searches for what your business offers. To find ways you can do t... Read Article »

Nowadays, if you want to get your brand out in front of people, building a website is a must. However simply being online is not quite enough, you also need to take the steps to make sure that your si... Read Article »

With the continued advancements of technology and proliferation of digital marketing, we are continually influenced by media. Possibly without their awareness, display ads materialize their influenc... Read Article »

By now, you have seen videos of people wearing big, bulky Virtual Reality (VR) headsets. Although this seems comical, the saying “don’t knock it until you try it” has never been truer. Not only ... Read Article »

Of the three aspects of SEO (On-page, Off-page, and Technical SEO), Technical SEO plays a crucial role in ensuring your page not only ranks well but can be discovered by search engines. Whether you ar... Read Article »

If you’re like nearly everyone else out there, you’ve probably used Facebook before. Still the most popular social media site on the planet, Facebook’s significant (and nearly constantly engaged... Read Article »

In Part 1, we reviewed top metrics that are higher level and controlled within the Google Ads account. Now let’s take a look at those metrics that have to do with user behavior once on the site.... Read Article »

Digital marketing is everywhere, from ads on the search results page to banners on many of the apps you use. Consumers are often saturated with ads and pay hardly any regard to most of them. This is w... Read Article »

The popularity of voice search has been on a continuous rise for years and shows no signs of stopping. With the speed and ease of voice search, users are finding it to be the most convenient way to en... Read Article »

Long-standing misconceptions exist in every industry. These beliefs usually originate from either outdated information, general confusion, or even unintended miscommunication passed along without any ... Read Article »