Meet your analytics partner for growth.

Marketing analytics is at the center of business decisions like never before. Our solutions uniquely identify areas where marketing measurement and optimization can help brands transform and accelerate growth.

We connect complex customer journeys with sales and marketing data to empower smart decision-making at the executive level.

  • Multi-Touch Attribution
  • Market Intelligence
  • Competition Monitoring
  • Customer Segmentation
  • Website Analytics

Our approach is a deep dive into search behavior, digital campaign performance, and website data for insights that tell a story. We measure this against your business goals to build marketing analytics solutions that deliver actionable insights.

Schedule a Consultation

Let's talk about your goals and find areas for growth!

Select services
Paid Media
General Paid Media Microsoft/Google Search (PPC) Microsoft/Google/Programmatic Display Microsoft/Google Shopping YouTube
Paid Social
General Paid Social Facebook / Instagram LinkedIn Twitter
Search Engine Optimization (SEO)
General SEO Content Development Technical SEO Local SEO
Analytics
General Analytics CRM Integration Conversion Analysis Market Intelligence Solutions Budget Planning Solutions
Website Design + Development
General Website Design + Development Full-site Development Website Redesign Hosting
Conversion Rate Optimization (CRO)
General CRO User Behavior Analysis A/B Testing Site Speed Improvements Layout/Design Updates Site + Content Maintenance
Submit
Market Intelligence Marketing Mix ModelingBudget Planning Lead Scoring PPC IncrementalityKPI DashboardsWebsite Analytics

Forthea can help you maximize growth.

Market Intelligence

Search-Based Market Intelligence. Real-time dashboards that uncover the search vocabulary of your buyers. Market Intelligence allows you to monitor your brand health, measure competitive position, and reveal trends in category demand to adjust digital strategies across time and markets.

Marketing Mix Modeling

Predictive Budget Allocation. Marketing Mix Modeling to justify media investments and optimize spend allocation across channels, markets, and time periods. Improve attribution analysis, ROI calculation, setting and allocating media budgets.

Budget Planning

Our custom-built, proprietary budget planning models allow you to perform what-if scenarios toward actual sales outcomes. Harness the power of your sales and marketing data without the need for top-down attribution.

Lead Scoring

Increase Sales Productivity. A custom-built lead scoring model leveraging your own lead qualifications and sales data for predicting the probability of conversion and expected revenue, which can help prioritize sales efforts and performance evaluation.

PPC Incrementality

Laser-Focused Advertising. This project provides a what-if tool that quantifies the synergy and/or cannibalization between your PPC and organic search performance. Leverage this insight to be in a more competitive position with your PPC and SEO initiatives while eliminating waste.

KPI Dashboards

Real-Time Monitoring. A custom-built dashboard that displays key performance indicators (KPIs) for real-time monitoring and early warning signals.

Website Analytics

Analyzing website data begins with proper tracking and attribution. From first click to last touch, we cover the basics with goals/filters/views and tracking parameters then configure your analytics platform to support your digital marketing objectives and revenue goals.

Proudly Partnered with

Doggett John DeereSyscoCEMEXNational Oilwell Varco
We've seen tremendous growth across all of our brands, and they set the bar in terms of their professionalism and approach to their work. I would recommend the team at Forthea for any organization looking for a trusted partner to get them to their next phase of growth.

Digital Marketing Director, Diesel Dash

Case Studies »

Unparalleled.

47%increase in MQLs for auto loans

Best Use of Search Finance & Banking - US Search Awards

JSC Federal Credit Union, now Wellby, undertook a rebranding initiative to embrace its expanding membership base beyond NASA employees and residents. To enhance brand visibility and boost auto loan leads, through their partnership with Forthea Wellby launched a rebranded auto refinancing PPC campaign, aiming to maintain a 27% conversion rate while generating over 175 additional conversions annually.

To surpass the target, our team implemented two PPC management strategies. Firstly, we found that using "car" keywords led to a higher average conversion rate of 36% compared to "auto" keywords, which achieved a 30% conversion rate. Secondly, we tested Smart Bidding, uncertain of its efficacy. Despite an increase in average cost-per-click by $1.24, Smart Bidding helped drive more conversions on top-performing keywords, contributing to the campaign's overall success.

Read More »

Get Started with a Custom Strategy

Let us know which digital marketing areas could benefit from a strategic partner, and we will schedule a consultation to better understand your goals and objectives.

Select all that apply:
Paid Media
  • All / General Paid Media
  • Microsoft & Google Search (PPC)
  • Microsoft, Google & Programmatic Display
  • Microsoft & Google Shopping
  • YouTube
Paid Social
  • All / General Paid Social
  • Facebook / Instagram
  • LinkedIn
  • Twitter
Search Engine Optimization (SEO)
  • All / General SEO
  • Content Development
  • Technical SEO
  • Local SEO
Analytics
  • All / General Analytics
  • CRM Integration
  • Conversion Analysis
  • Market Intelligence Solutions
  • Budget Planning Solutions
Website Design + Development
  • All / General Website Design + Development
  • Full-site Development
  • Website Redesign
  • Hosting
Conversion Rate Optimization (CRO)
  • All / General CRO
  • User Behavior Analysis
  • A/B Testing
  • Site Speed Improvements
  • Layout / Design Updates
  • Site + Content Maintenance

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An agency like no other.

Your New Digital Marketing Partner

With Forthea as your partner, you are working with search marketing and data scientist experts. We focus on a custom strategy designed for measurable results. Our team integrates with you on a financial level to understand your business drivers and how digital marketing contributes to revenue growth.

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