Get Started with a Custom Strategy
Let us know which digital marketing areas could benefit from a strategic partner, and we will schedule a consultation to better understand your goals and objectives.
Marketing analytics is at the center of business decisions like never before. Our solutions uniquely identify areas where marketing measurement and optimization can help brands transform and accelerate growth.
We connect complex customer journeys with sales and marketing data to empower smart decision-making at the executive level.
Our approach is a deep dive into search behavior, digital campaign performance, and website data for insights that tell a story. We measure this against your business goals to build marketing analytics solutions that deliver actionable insights.
Let's talk about your goals and find areas for growth!
Search-Based Market Intelligence. Real-time dashboards that uncover the search vocabulary of your buyers. Market Intelligence allows you to monitor your brand health, measure competitive position, and reveal trends in category demand to adjust digital strategies across time and markets.
Predictive Budget Allocation. Marketing Mix Modeling to justify media investments and optimize spend allocation across channels, markets, and time periods. Improve attribution analysis, ROI calculation, setting and allocating media budgets.
Our custom-built, proprietary budget planning models allow you to perform what-if scenarios toward actual sales outcomes. Harness the power of your sales and marketing data without the need for top-down attribution.
Increase Sales Productivity. A custom-built lead scoring model leveraging your own lead qualifications and sales data for predicting the probability of conversion and expected revenue, which can help prioritize sales efforts and performance evaluation.
Laser-Focused Advertising. This project provides a what-if tool that quantifies the synergy and/or cannibalization between your PPC and organic search performance. Leverage this insight to be in a more competitive position with your PPC and SEO initiatives while eliminating waste.
Real-Time Monitoring. A custom-built dashboard that displays key performance indicators (KPIs) for real-time monitoring and early warning signals.
Analyzing website data begins with proper tracking and attribution. From first click to last touch, we cover the basics with goals/filters/views and tracking parameters then configure your analytics platform to support your digital marketing objectives and revenue goals.
Proudly Partnered with
Search / Display / Social
Our funnel-driven paid media approach connects with customers from research to conversion, tracked to your business goals and backed by data.
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Search Engine Optimization
We optimize search by understanding customer intent, growing your visibility, and delivering a compelling user experience to maximize leads.
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Marketing Analytics
Our Ph.D. data scientists uncover deep insights, trends, and opportunities from your marketing and website data.
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With Forthea as your partner, you are working with search marketing and data scientist experts. We focus on a custom strategy designed for measurable results. Our team integrates with you on a financial level to understand your business drivers and how digital marketing contributes to revenue growth.