Search-Based Market Intelligence. Real-time dashboards that uncover the search vocabulary of your buyers. Market Intelligence allows you to monitor your brand health, measure competitive position, and reveal trends in category demand to adjust digital strategies across time and markets.
Marketing Mix Modeling
Predictive Budget Allocation. Marketing Mix Modeling to justify media investments and optimize spend allocation across channels, markets, and time periods. Improve attribution analysis, ROI calculation, setting and allocating media budgets.
Our custom-built, proprietary budget planning models allow you to perform what-if scenarios toward actual sales outcomes. Harness the power of your sales and marketing data without the need for top-down attribution.
Increase Sales Productivity. A custom-built lead scoring model leveraging your own lead qualifications and sales data for predicting the probability of conversion and expected revenue, which can help prioritize sales efforts and performance evaluation.
Laser-Focused Advertising. This project provides a what-if tool that quantifies the synergy and/or cannibalization between your PPC and organic search performance. Leverage this insight to be in a more competitive position with your PPC and SEO initiatives while eliminating waste.
Real-Time Monitoring. A custom-built dashboard that displays key performance indicators (KPIs) for real-time monitoring and early warning signals.
Analyzing website data begins with proper tracking and attribution. From first click to last touch, we cover the basics with goals/filters/views and tracking parameters then configure your analytics platform to support your digital marketing objectives and revenue goals.