Technical SEO + Local Strategy
With extensive content comes technical challenges. Our team developed a roadmap to clean up the technical obstacles that were keeping the site from ranking well and executed the plan over nine months. At the same time, we built a keyword clustering strategy to identify missing opportunities for non-brand keyword growth.
We designed an expansive local SEO strategy to expand visibility and qualified conversions for locations throughout the U.S. This hyper-local approach included in-depth keyword and competitor research for building content and local optimizations.