The Challenge

New Horizons Learning Group offers a wide range of technical, application, and business skills courses for ongoing education in computer science. Their marketing team was generating massive amounts of content with each new class and learning method.

NHLG needed a partner with digital expertise and a strategic mindset to manage a large-scale website while finding opportunities to increase qualified conversions and profitability.

The Client Solid SEO Strategy Helps New Horizons Reach New Students
  • IndustryEducation + Training
  • Location Anaheim, CA
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Our solution.

Technical SEO + Local Strategy

New Horizons Learning Group (NHLG) offers a diverse array of technical, application, and business skills courses in computer science, necessitating a robust content strategy to support their marketing efforts. Recognizing the need for a digital partner, NHLG sought out expertise in managing their website and enhancing conversions.

To address NHLG's challenges, our team developed a comprehensive roadmap focused on resolving technical barriers to improve search engine rankings. Over nine months, we executed this plan, concurrently implementing a keyword clustering strategy to identify and capitalize on non-brand keyword opportunities. Additionally, we crafted a detailed local SEO strategy to enhance visibility and drive qualified conversions across various U.S. locations, leveraging in-depth keyword and competitor research to inform content and local optimizations.

753%increase in organic conversions
What Makes This Solution Great

389 %

increase in organic traffic


increase in non-brand page 1 keywords

Forthea has made a huge impact on our web presence, growing traffic, conversions, SQLs, and most importantly revenue. Their team has helped us think outside the box to get the most out of our investments.

Morgan Landry //

Director of Marketing, New Horizons Learning Group

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