Solid SEO Strategy Helps New Horizons Reach New Students

New Horizons Learning Group (NHLG) offers a diverse array of technical, application, and business skills courses in computer science, necessitating a robust content strategy to support their marketing efforts. Recognizing the need for a digital partner, NHLG sought out expertise in managing their website and enhancing conversions.

To address NHLG's challenges, our team developed a comprehensive roadmap focused on resolving technical barriers to improve search engine rankings. Over nine months, we executed this plan, concurrently implementing a keyword clustering strategy to identify and capitalize on non-brand keyword opportunities. Additionally, we crafted a detailed local SEO strategy to enhance visibility and drive qualified conversions across various U.S. locations, leveraging in-depth keyword and competitor research to inform content and local optimizations.