The Challenge

New Horizons Learning Group offers a wide range of technical, application, and business skills courses for ongoing education in computer science. Their marketing team was generating massive amounts of content with each new class and learning method.

NHLG needed a partner with digital expertise and a strategic mindset to manage a large-scale website while finding opportunities to increase qualified conversions and profitability.

The Client New Horizons Learning Group
  • Industry Education + Training
  • Location Anaheim, CA
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Our solution.

Technical SEO + Local Strategy

With extensive content comes technical challenges. Our team developed a roadmap to clean up the technical obstacles that were keeping the site from ranking well and executed the plan over nine months. At the same time, we built a keyword clustering strategy to identify missing opportunities for non-brand keyword growth.

We designed an expansive local SEO strategy to expand visibility and qualified conversions for locations throughout the U.S. This hyper-local approach included in-depth keyword and competitor research for building content and local optimizations.

753%increase in organic conversions
What Makes This Solution Great
389% increase in organic traffic
10x increase in non-brand page 1 keywords

Forthea has made a huge impact on our web presence, growing traffic, conversions, SQLs, and most importantly revenue. Their team has helped us think outside the box to get the most out of our investments.

This is awesome! Where do I start?

I'm definitely interested in Marketing Strategy + Consulting Services. Let's discuss options for:

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Inc. 5000 Google Premier Partner 2023 US Search Awards Winner 2022 BrightEdge Edgie Award Winner 2022 US Agency Awards Winner 2022
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