Health is managed online. You need to be there.

We believe that medical and healthcare providers should have a digital presence as strong and supportive as the care they provide their patients.

Patients are exerting more control over where and how they receive treatment. The healthcare consumer journey often involves extensive research as patients are evaluating multiple providers before taking action. Patients look to online resources to guide them toward a doctor, hospital, medical practice, or procedure.

To me, a true partnership is about being an extension of a client's team. I love being able to foster close relationships with my clients where we can truly work together to help them achieve their goals.

Roberta Higgins
Focused Digital Marketing for Medical + Healthcare

Crushing it.


Paid Media / PPC / Shopping / Paid Social

iHealth Labs, dedicated to promoting healthier lifestyles, produces user-friendly health management products connecting to the cloud. Amidst the pandemic, iHealth Labs sought Forthea's expertise in paid media and analytics to distribute thermometers effectively and ensure a positive return on ad spend.

Forthea's focus was on optimizing digital advertising, enhancing campaign efficiency, and identifying growth opportunities while adhering to cost per unit targets. This approach led to a remarkable 717% return on ad spend, aiding families nationwide in maintaining their safety and well-being during challenging times.

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people in meeting.

Digital Healthcare Strategies That Top the Charts.

Google receives more than 1 billion health questions every day. This means finding a healthcare provider or procedure takes significant research. Patients take great care in assessing the top search results, online reputations, and content regarding medical needs.

It’s critical to have a strong presence in search engines so that potential patients can find the right care that they need, when they need it. Our job is to help you stand out in search results the moment potential patients are searching online.

To accomplish this, we strategically partner with our healthcare clients to gain an enriched understanding of their patients. Combining our data-driven industry expertise and applying critical analysis of the latest trends in the healthcare industry, we formulate a comprehensive, ethical, and measurable digital marketing campaign that turns qualified inquiries into new patients.

Our Approach

The Forthea difference.

Financial Integration + ROI

We compare marketing data with your scheduling platform to provide a full view of new patients generated from Paid Media and SEO campaigns. You'll get a detailed look at revenue driven from digital marketing, enabling you to make more informed decisions based on predictive analytics.

Financial Integration + ROI

Expertise + Service

We approach service with a partnership mindset. Your Forthea team strives to make marketing accountable and will uncover areas for new opportunities for a competitive advantage. You'll benefit from collaborating with multiple specialists and best-practice experts working on campaign performance.

Expertise + Service

Trusted partner. More than a vendor.

For high performing Paid Media and SEO campaigns to run effectively, you need dedicated expertise. We take the time to understand your patient acquisition goals and integrate them into your marketing campaigns and roadmaps—this way we are working together toward performance and results that contribute to increased revenue and profitability.

Trusted partner. More than a vendor.
Tactics That Matter
HIPPA Compliance

Our team understands the sensitivity surrounding medical marketing. That’s why we carefully and ethically assess our clients’ websites for HIPAA compliance, ensuring that specific health information is always protected.

Advanced Tracking + Attribution for Appointment Scheduling

Measuring ROI from digital healthcare marketing campaigns is crucial in order to guide the most effective strategies. We have integrated tracking capabilities that can successfully measure robust campaigns.

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Local SearchLocal Web ListingsContent DevelopmentPaid Search + DisplayPaid SocialReputation Management

Unparalleled approach.

Local Search

Patients search for practitioners and procedures close to home. Trust is built when you have visibility across every local touchpoint (maps, review sites, Google My Business). Our approach incorporates local SEO expertise to ensure you aren’t missing opportunities for driving qualified traffic to your office door.

Local Web Listings

Referral traffic from third-party sites is crucial when dominating search results for location-specific searches. Through our partnerships with Google, Apple, Bing, Yelp, and other location platforms, we can ensure maximum visibility and reliable listings across all platforms.

Content Development

Patients have lots of questions when searching for doctors and procedures. Forthea helps you build content that speaks to patients and the search engine. With content and keyword strategies focused on the path-to-appointment and search intent, we develop content that resonates with your audience and converts them into real-world patients.

Paid Search + Display

Grow your practice and connect with patients at the exact moment they are searching for you through paid search (PPC) and display advertising. Stay engaged as they continue through the appointment journey and boost results from other paid media efforts.

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Paid Social

Target your patients where they spend the most time online. We implement cost-effective and targeted advertising on platforms like YouTube, Facebook, Instagram, Pinterest, NextDoor, and LinkedIn.

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Reputation Management

Over 80% of individuals do online research for a physician, medical practice, hospital, or procedure before making their selection. Social signals greatly impact decisions when it comes to finding a medical or healthcare provider. Online reviews are critical to your local SEO strategy and we ensure your reputation stays strong by managing your five-star Google reviews and incorporating them across digital campaigns including paid media and social.

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Once we ‘wow‘ you with our review, you‘ll be excited to start services right away. We‘ll send a proposal and get to work!

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