National Oilwell Varco

Our SEO team thoroughly assessed NOV's organic search performance compared to that of its leading competitors in the market. This included comparing the market share of voice and analyzing content similarities to highlight where the brand could be lacking compared to similar products in the space.

We assessed the oil and gas company's current on-page performance, search engine results, and keyword research on various segments to provide extensive recommendations for the team to update. The elements included header reformatting, keyword competitors, and an audience segment analysis. 

Through a review of the website's technical SEO, our specialists uncovered 404 and 500 errors, incorrect canonical use, and duplicate URLs. The discoveries were followed by an assessment of the load times for various pages across the NOV site and a review of the types of schema being utilized on the NOV site. We delivered a report of potential opportunities to utilize new types for each brand segment.

A new menu mock-up was provided, including recommendations to add brands and capabilities to the current website navigation. Specialists included a table of content in their analysis, following up with a mock-up of a recommended interlinking strategy designed to highlight on-page content and capture additional ranking opportunities.