Whether upstream, midstream, or downstream, Forthea specializes in creating expert B2B digital marketing strategies for the oil and gas industry. We combine market intelligence and analytics to build a go-to-market strategy that attracts new leads and grows existing customers. Our team uses a strategic digital marketing approach to build customer relationships and identify future market opportunities.
We Help Oilfield Service Companies Grow:
Lead Generation
Qualified Website Traffic
Brand Awareness & Visibility
Competitive Share of Voice
Campaign ROI
Analytics has revolutionized how MLB and NBA games are played, from player selection to shot selection, from offense to defense. We're doing the same for big and small businesses with our analytics strategies and tactics.
Rex Du, Ph.D.Director, Advanced Analytics
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Proudly Partnered with
502%ROI
Online Demand Gen for CenterPoint Energy
CenterPoint Energy, Fortune 500, is a leader in energy services, offering innovative solutions through programs like Home Service Plus. Our expertise in digital marketing strategies, including paid search and organic search engine optimization, enhanced CenterPoint Energy's online presence and lead generation programs. We demonstrated our ability to navigate the complexities of the energy services industry and deliver tangible results for CenterPoint's diverse service offerings.
NOV Inc. (National Oilwell Varco) is a leading provider of equipment and services to the oil and gas industry. Forthea partnered with NOV to provide SEO and Paid Social services to grow their organic traffic and increase online brand awareness. Our team focused on a comprehensive strategy, including technical SEO, content optimization, and competitor analysis, to improve search engine rankings and increase qualified leads for sales.
We compare data with your performance tracking systems to provide a full view of revenue driven from Paid Media and SEO campaigns. Your leadership team gets a detailed look at budget performance and executives can make more informed marketing decisions based on predictive analytics.
Location Marketing Management
We've developed an effective and efficient structure for constituents to benefit from economies of scale and shared resources. Both corporate teams and Jobbers are prioritized based on brand metrics, growth goals, and strategic objectives. Our programs and reports are custom-built and not template-based, keeping each company and service station in mind.
Partners with Your Best Interest in Mind
We approach account management with a consultative mindset. Your Forthea team will uncover growth areas and new opportunities for competitive advantage. Corporate teams and Jobbers benefit from multiple specialists who dedicate time to understanding your business goals and synthesizing them into marketing campaigns.
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"Forthea has made a huge impact on our web presence, like 370% increase in traffic impact. We’ve been able to work with both the PPC and SEO specialists to help grow our traffic, conversions, sales qualified leads and most importantly revenue. The team has helped us think outside the box and constraints of our platforms or budget to get the most out of our investments."
SEO ServicesPaid Media (PPC/Display/Social)Analytics
Powering Growth for Oil + Gas.
SEO Services
Attracting new customers is about being at the right place and time with compelling content. We build custom SEO strategies based on buyer personas, location, and product demand. Our team focuses on improving content, mobile optimization, and user experience aligned with marketing goals.
Target new and existing customers with content development designed to enhance your digital footprint, including:
Blog writing and topic development
Content optimization
Content development
On-Page keyword optimization
Optimized metadata
User Experience Testing
From analyzing user data through platforms like Google Analytics to reviewing heat mapping. We can identify which pages have the highest interactions, determine whether users are reaching the bottom of your pages, and assess where your target clientele engages with your site.
Mobile Optimization
Approximately 70% of users visit websites via mobile devices. It is imperative to ensure your website is easy to access and navigate on all devices. Make a great first impression through mobile optimization and don’t lose out on return users.
Paid Media (PPC/Display/Social)
As PPC Agency of the Year for three consecutive years, our PPC experts manage a strategic mix across multiple channels to generate high-quality leads for sales. We deliver a model for proving PPC revenue by tracking sales opportunities to paid media campaigns.
Capture audiences and current customers looking for oil and gas services. Grow your business on the largest search engine in the world. With 5.6 billion searches per day, Google PPC ads connect you with customers at the exact moment they are searching for you.
Remarketing
Don’t let users who have visited your site forget about your excellent offerings. Increase performance and extend the life of your paid search campaigns by staying with potential customers through the sales journey. Remarketing allows brands to tailor messaging and bids for users who have been to their website and are familiar with their brand.
Display
A picture is worth a thousand words; this doesn’t stop at advertising. Introduce your brand to new audiences across Google, Microsoft, programmatic, and other platforms with image and video ads for visual impact. We go beyond impressions to maximize exposure with the right audience.
Microsoft Search
Extend your reach with Microsoft ads. Engage with audiences and business users locked on the Microsoft platform. You'll also find less competition and lower cost-per-click with substantial ROI.
Paid Social
Take advantage of quality real estate on social media. From Meta (Facebook & Instagram) to LinkedIn, we can help you develop the correct content for these platforms and set up ad campaigns to drive success.
Analytics
We believe the details are in the data. Our team goes beyond website traffic and conversions to uncover actionable insights on performance. Digital marketing analytics gives a full view of results driven by digital marketing efforts and helps you build annual budgets that produce bottom-line results.
Nothing is more important than reviewing qualified leads. Our extensive call and conversion tracking lets us gain important insights into who calls and fills out forms on your website.
Website Performance
All decisions made on behalf of our clients are backed by tangible data that leads us to make the best recommendations for you. We help drive this success by ensuring all the metrics that need to be tracked are correctly set up.
Annual Budget Planning
We have developed proprietary models that can be used to assist in your forecasting. Our tools have helped leaders in the industry accurately predict their required spending on ad campaigns to turn a profit and meet their marketing goals.
Custom Dashboards
Want to see how all campaigns are performing in one easy report? Our team has extensive experience building custom dashboards for oil and gas reporting. Gain insight on marketing qualified leads, landing page performance, overall traffic, and more in an easy-to-digest format.
Increasing a website’s visibility in organic search requires outranking the competition, but before you can find ways to do that, you need to know who you’re competing against. Find out how to identify your organic competitors and how to outrank them at Forthea.
Learn how to measure the incremental impact of digital marketing for oil and gas industry. Find key strategies to maximize ROI for gas stations & jobbers.
Data analytics in marketing has never been more important. With advanced analytics on the rise, forecasting and predictive analysis is playing a larger role in online marketing and the consumer journey. Enjoy reading this post about how big data and each step of the user journey work together!