The Challenge

Fine Watch Bank is a reseller of expertly crafted luxury watches. The company wanted to showcase its inventory online in a beautiful way while incorporating elements that would improve the path to purchase.

Digital Marketing That Inspires Confidence

Jewelry buyers need confirmation of watch authenticity and detailed product information to feel comfortable when making a purchase. Complex purchases such as these require confidence with a seller when buying products online versus face-to-face.

The Client Fine Watch Bank
  • Industry E-commerce
  • Location Houston, TX
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Our solution.

Website Design with SEO + Paid Media

We developed a plan to blend must-have website features into an elegant design. Behind the scenes, our SEO and Paid Media teams built a strategy for driving traffic and improving organic rankings to the site. The new design features high-impact imagery, featured items, related products, reviews, and an additional information section, which establishes credibility and builds confidence with the buyer.

Within one month of launching the new site, FWB saw a substantial increase in organic keyword rankings and began showing for global terms such as "Hermes Watches Sale" and "Gerald Genta Watches Sale."

Our efforts delivered incredible organic engagement metrics with an average time on site of 2:29 min and a bounce rate of only 9.62% (industry average is 50%). Pay-per-click campaigns delivered nearly 300,000 ad impressions within the first week of launch and more than 2,100 website visits.

See the Project Details »

1800%increase in organic rankings
What Makes This Solutuion Great
5.7 pages per session
9.62% bounce rate
Customized Wordpress Theme
E-commerce
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