Mitratech

Mitratech, a fast-growing B2B SaaS company in compliance, HR, and legal software, faced multiple digital marketing challenges.

• Consolidating several acquired domains without losing SEO equity.
• Avoiding internal keyword cannibalization across four business units.
• Navigating the rise of AI Overviews and shifting search behavior, where traditional click-through models were becoming less reliable.
• Proving direct revenue impact from organic search in a complex, AI-disrupted environment.

The program transformed organic search from a traditional lead-generation channel into a scalable, measurable growth engine even as AI disrupted the search landscape and reshaped buyer behavior.

By anticipating the rise of AI Overviews and shifting user journeys, Forthea and Mitratech built an SEO framework that went beyond rankings to influence every stage of the enterprise SaaS funnel: from discovery through AI-driven search results, to mid-funnel resource engagement, and ultimately to high-value conversions tied directly to revenue.

This forward-looking approach not only protected Mitratech’s visibility during multi-domain consolidations but also positioned the brand as an authority in compliance, HR, and legal tech at the exact moment prospects were asking critical questions. The result was a data-backed SEO program that aligned with the realities of B2B SaaS buying cycles—delivering exponential growth in demos, pipeline, and closed revenue.

• AI Visibility: Mitratech’s presence in AI Overviews grew 300% YoY, capturing high-converting queries.
• Traffic & Engagement: 74% YoY increase in organic sessions and 6.28M engagement events tracked.
• Conversion Growth: Demo requests surged 231% YoY, with resource downloads up 170%.
• Ranking Success: Non-branded keyword rankings grew 85% YoY, far exceeding the 30% goal.
• Revenue Impact: Organic search-driven revenue doubled in one year.