Organic Search / SEO
We immediately got to work. Our team performed a technical audit that outlined the site improvements needed to initially increase organic performance. We identified top priority keywords to focus our strategy around as well as implementing our SEO best practices. It took some time, but we started to see some overall keyword and site performance gains after a few months. Two years into our partnership, our sustained SEO efforts started to pay off.
Google Business Profile / GBP (Formally Google My Business)
Google is now prioritizing listing sites and aggregators over property sites, making placement in the Local 3-Pack more important than ever. The difference in performance from the start of our partnership to May 2022 is a direct reflection of Google’s change in rankings and The Colonnade Residences’ consistent Local 3-Pack rankings for such high-value keywords as “apartments in Back Bay” and “luxury apartments in Back Bay.”