The Druker Company came to Forthea to help increase occupancy for one of their core properties, The Colonnade Residences. They were looking for a digital marketing partner that specialized in organic search. Their main objectives were to drive more organic traffic, increase organic keyword rankings, and elevate website ranking and performance. We were also challenged with increasing their local online visibility as more than 25% of organic traffic for multi-family businesses is driven through Google Business Profile listings.
When our partnership began, The Colonnade Residences ranked for 40 organic keywords, only three of which were on page one. At the time, the most valuable keywords were on pages seven and below. In addition, their Google Business Profile Listing did not show in the Local 3-Pack, which was also negatively affecting organic traffic and local visibility.