Car Dealership Digital Marketing

Proudly Partnered with

Our partnership with Forthea has been an outstanding choice for growing our digital presence and sales. We could not be more proud to work with such a great, professional company!

Jeff Murray //

General Sales Manager, Gullo Ford of Conroe

Case Studies »

The way we search for cars has fundamentally changed, with 70% of research done online before ever stepping into a dealership.

Our job is to make sure that car buyers find your inventory first and keep your vehicles top-of-mind until the keys are handed over. We focus on the channels that drive the biggest impact and show you how your campaigns are supporting sales goals.

To me, a true partnership is about being an extension of a client's team. I love being able to foster close relationships with my clients where we can truly work together to help them achieve their goals.

Roberta Higgins Associate Account Director

Our Strategy

Focused Digital Marketing for Auto + Dealerships

Paid Media

Search / Display / Social

Our funnel-driven paid media approach connects with customers from research to conversion, tracked to your business goals and backed by data.

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SEO

Search Engine Optimization

We optimize search by understanding customer intent, growing your visibility, and delivering a compelling user experience to maximize leads.

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Analytics

Marketing Analytics

Our Ph.D. data scientists uncover deep insights, trends, and opportunities from your marketing and website data.

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Crushing it.

28%decrease in cost per click

Paid Media Strategy

Helfman, Houston's premier volume car dealer, operates in a fiercely competitive digital advertising landscape, facing off against both local dealerships and manufacturers. Recognizing the need to enhance its online presence, the Helfman team enlisted Forthea to revamp its existing paid media program, aiming to boost lead generation and improve return on investment.

Forthea developed a comprehensive three-tier plan to revitalize Helfman's PPC strategies, focusing on immediate, long-term, and ongoing initiatives. This involved restructuring ad groups to enhance relevance, as well as expanding advertising efforts across various channels. The implementation of advanced call tracking software further improved digital attribution, resulting in a significant increase in leads and higher ROI for Helfman.

Financial Integration + ROI

We compare data with your auto dealer CRM software to provide a full view of car sales driven from PPC and SEO campaigns. You'll get a detailed look at budget performance, enabling you to make more informed marketing decisions based on predictive analytics.

Expertise + Service

We approach account management with a consultative mindset. Your Forthea team will uncover areas for growth and find new opportunities for competitive advantage. You'll benefit from collaborating with multiple specialists and best-practice experts working on campaign performance.

Trusted partner. More than a vendor.

For high performing paid media and SEO campaigns to run effectively, you need dedicated expertise. We take the time to understand your corporate goals and integrate them into your marketing campaigns and roadmaps—this way we are working together toward performance and results that contribute to increased revenue.