Global Edge Consultants Case Study | Forthea

The Challenge

Global Edge Consultants is an international recruitment firm specializing in direct hire and contract recruitment for high-level technical and commercial roles. Its headquarters in Houston focuses on the energy and oil & gas industries.

Global Edge partnered with Forthea to leverage digital strategies to enhance its recruitment reach and visibility. This collaboration highlights the synergy between oil and gas recruitment needs and digital marketing, resulting in impactful, data-driven recruitment solutions.

As a woman-owned firm with a global footprint in the oil and gas arena, Global Edge embodies excellence and reliability, leveraged by Forthea's expertise in digital marketing.

The Client

IndustryOil + Gas
Location Houston, TX

Organic Insights

2,466%

Increase in Non-Brand Keyword Rankings

200%

Increase in Google Page 1 Keywords

176%

Increase in Organic Leads

SEO Strategy

1. Content Development: We collaborated on a new homepage layout to improve relevant, SEO-friendly content and improve traffic and engagement.

2. Technical SEO Enhancements: Addressing migration issues, including site speed improvements, URL consolidation, and ensuring only one site version is indexed.

3. CMS and Marketing Alignment: Integrating digital marketing campaigns with the CMS to streamline candidate tracking and improve attribution accuracy.

4. Mobile Optimization: Refining the mobile site to resolve scaling issues and improve accessibility for users on different devices.

998%Location-Based Traffic

Our Digital Marketing Strategy

Content Gap Analyis

A primary driver of decreased organic traffic was the absence of content on the homepage. This lack of information impacted search visibility, prompting the need for a content-rich homepage to engage users better and improve SEO performance.

CMS Integration

The existing digital marketing efforts needed better alignment with their recruitment CMS. This integration was crucial for tracking and attributing placed candidates from online marketing channels, particularly PPC campaigns.

Economic & Market Adaptation

Like many in the industry, Global Edge encountered challenges associated with the shifting economy and market conditions, which influenced recruitment demands and required adaptable marketing strategies.

Site Migration

The fully JavaScript-based site experienced functionality issues, which posed obstacles for users and search engines alike.The use of video backgrounds, while visually engaging, led to slower page speeds, affecting both user experience and search engine rankings. With two live sites during migration, duplicate URLs emerged, creating indexation issues and potential confusion for search engines. Specialists addressed the challenges with a thorough analysis of the JavaScript rendering, technical analysis and actionable recommendations for the site.

Related Services

SEO

Search Engine Optimization

We optimize search by understanding customer intent, growing your visibility, and delivering a compelling user experience to maximize leads.

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CRO

Conversion Rate Optimization

A great user experience is necessary for traffic to convert. We optimize by putting users first, thus getting higher ROI from other marketing programs.

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Awards

As a partner with our digital agency, you will have the comfort of knowing that we have a proven track record of success.

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