I would recommend the team at Forthea for any organization looking for a trusted partner to get them to their next phase of growth. We've seen tremendous growth across all of our brands, and they set the bar in terms of their professionalism and approach to their work.
Trey LeBlanc //
Director of Digital Marketing, Kirby Corp/Diesel Dash
Digital Marketing that Quantifies Online Shopping ROI
Want to transform your e-commerce lead generation? Let us help you prioritize customer relationships and navigate the competitive nature of the e-commerce industry. Our team is ready to maximize your online visibility and quantify ROI through strategic digital marketing channels.
Our Ph.D. data scientists uncover deep insights, trends, and opportunities from your marketing and website data.
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Crushing it.
308%return on ad spend
Diesel Dash - Driving Millions in Revenue from Digital Marketing
Kirby Corporation, a Fortune 1000 company, launched Diesel Dash in late 2020. The Diesel Dash e-commerce site ships diesel engine parts, oil, kits, and equipment to mechanics, truck drivers, and other diesel operators across the country. Our main objective for Diesel Dash was increasing its monthly purchase revenue through SEO campaigns and PPC advertising while reaching at least a 100% return on ad spend (ROAS). This was a shift from our initial goal, which focused on brand awareness.
Gunbroker.com partnered with Forthea to develop a comprehensive SEO roadmap focused on serving the interests of first-time gun buyers searching for a secure marketplace operating in accordance with federal law. With 40% of all firearm sales going to first-time buyers, there was an opportunity to engage and educate through an SEO strategy that optimized user experience and ultimately increased organic conversions and translated to revenue for Gunbroker.com
After in-depth keyword research and technical audit, combined with learning the firearm retail business and search habits of buyers, we developed an SEO roadmap that prioritized highly technical optimizations and a keyword clustering strategy for content development.
We compare marketing data with your CRM to provide a full view of sales generated from Paid Media and SEO campaigns. You'll get a detailed look at revenue driven from digital marketing, enabling you to make more informed decisions based on predictive analytics.
Expertise + Service
We approach account management with a consultative mindset. Your Forthea team will uncover areas for growth and find new opportunities for competitive advantage. You'll benefit from collaborating with multiple specialists and best-practice experts working on campaign performance.
Trusted Partner. More than a Vendor.
For high performing paid media and SEO campaigns to run effectively, you need dedicated expertise. We take the time to understand your goals and integrate them into your marketing campaigns and roadmaps – this way we are working together toward performance and results that contribute to increased revenue and customer satisfaction.
Our team understands the importance of providing accurate and timely information to patients and customers. By focusing on strong content and quality brand presence through digital marketing tactics. Our digital strategies create a better understanding of patient conditions, all while generating positive results for our clients.
Food & Beverage
The food & beverage industry is vast and understanding exactly what customers are looking for when they search online is where we best support our hospitality clients. Our targeted paid media strategies involve careful analysis of campaigns, messaging, images, and product offerings to produce the greatest ROAS and buying experience.
Automotive + Trucking
Through award-winning experience working in the automotive and trucking industries, our expert team will help you better target customers through parts and services keywords along with landing page strategies. By focusing on customer intent and immediate need, our automotive campaigns will help you increase brand awareness and grow purchases.
Retail
Online shoppers want to feel empowered in their purchases. Smart digital marketing strategies assist buyers with this journey and reassure them that they are making the right decisions. Whether you sell luxury jewelry, premium spirits, spa experiences, or other retail items, our team has worked with several retailers. We have successfully delivered revenue growth and enhanced customer experiences in their respective spaces – even connecting digital advertising to brick-and-mortar store visits.
Sports & Recreation
Many online sporting goods stores have an extensive amount of product pages that can slow down the site if not optimized correctly. Improving website health and developing unique content has led our clients to increased traffic and brand trustworthiness among shoppers. Our focus on SEO technical optimizations that improve site speed and user experience is crucial to success when serving the sporting goods industry.
Unparalleled Approach
Local Search
Our team conducts extensive research to understand the local landscape of your industry. Pairing that research with our advanced knowledge in local directory tools such as Google Business Profile, Yelp, Bing, and many other resources, our approach improves visibility and brand trustworthiness to local shoppers.
When shopping online, customers like to feel connected to the brands they are shopping from. Our content development plans are created with user intent in mind to connect users to the brand.
Paid Search + Display
With an ongoing strategic plan tailored to your customer journey and the goals of your business, our PPC specialists are able to create campaigns that improve ROI and build customer relationships.
With an understanding of how retail customers spend their time online, we are able to reach users through advertising on media such as Facebook, Instagram, and LinkedIn. We can use conversion data from social campaigns to better target qualified shoppers.
Reviews greatly impact customer decision making and traffic to online stores. Our reputation management services focus on brand image and ensure online reviews are managed properly across various platforms.
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FAQ
What is e-commerce digital marketing?
E-Commerce digital marketing is the process of analyzing online stores to create strategies that increase sales and shopper traffic. A goal behind e-commerce digital marketing is to enhance customer experiences through optimized content and product pages.
How does e-commerce marketing help me connect with my customers?
E-Commerce digital marketing involves in-depth analysis of buyer personas to ensure the right customers in your industry are being reached.
Most online shopping is done through mobile devices. Ensuring that online e-commerce stores are optimized for mobile users is an important step to a successful campaign. With proper e-commerce digital marketing practices at Forthea, we are able to reach new and returning customers wherever they are.
Which B2C industries do you serve?
We provide digital marketing services to several industries, including healthcare, automotive, retail, food & beverage, and more. Each industry has different competitors, target markets, and goals. We tailor each approach accordingly.
How do you track progress/success in e-commerce campaigns?
Our team provides monthly reports to track the success of campaigns. Focus on specific aspects of each campaign will depend on the goals of the client.
What tools do you use for e-commerce services?
Forthea maintains partnerships with Google and Bing. Our specialists are certified in Google Analytics, Google Ads, and all other major search engine tools. Our use of additional industry tools is subject to your specific campaign.
This sounds like me. How do I start?
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