10 Mar 2021
Using ROI to Measure the Success of Digital Marketing Partnerships
4 min read //Culture

Digital marketing can offer your company new avenues to reach your customer base with endless ways to reach unique goals. The mark of a great digital marketing partner is one that makes your return on…

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24 Feb 2021
How to Optimize for Local Search
6 min read //SEO

Most businesses today understand the importance of optimizing for local search. With increased mobile usage, at least 46% of all searches are considered to have local intent, meaning Google assumes the…

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03 Feb 2021
4 Red Flags to Look for in a PPC Agency Relationship
3 min read //Paid Media

Leveraging PPC in your marketing strategy can be a great way to drive conversions and increase brand visibility. It can result in an immediate boost in conversions when done right. However, as beneficial…

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19 Jan 2021
Leveraging Custom Intent Audiences for Driving Display Conversions
5 min read //Paid Media

What are Custom Intent Audiences and why should I use them? Custom Intent Audiences (CIAs)are essentially highly-targeted audiences that can be created in Google Ads to target users who are showing search…

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17 Dec 2020
How To Improve Your SEO Strategy With Search Intent
2 min read //SEO

If you were to head to Google’s search bar right now and start typing “coffee...”, are you looking to buy some coffee? Are you looking for the Starbuck’s website? Or do you want to learn about the history…

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24 Nov 2020
The Benefits of Advertising on Bing
2 min read //Paid Media

When it comes to pay-per-click (PPC) advertising, most people think of Google Ads. Google’s advertising platform includes Google, YouTube, Gmail, the Google Display Network (GDN), and more. However, Google…

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11 Nov 2020
5 Ways to Improve Your SEO Strategy with Hotjar
4 min read //SEO

How does one create an effective SEO strategy? Determining user behavior and how they interact with your website is one of the best ways to boost your SEO strategy. At Forthea, we use a variety of tools…

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30 Oct 2020
Choosing the Right Landing Page for your Ad
2 min read //Paid Media

A paid media campaign can have optimized keywords and well-crafted ads, but if the landing page was a last-minute thought, campaigns will underperform as a result. When selecting landing pages for your…

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18 Sep 2020
In-House Vs. Agency Marketing
2 min read //Culture

A common conundrum for many businesses is deciding between investing in an in-house marketing team or outsourcing marketing efforts to an agency. The impetus on having an appropriate marketing strategy…

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09 Sep 2020
Google Reduces Search Term Visibility
1 min read //Paid Media

Just in…Google started reducing search term visibility for all advertisers What does this mean? Google has announced that they are updating the search terms report to only include terms that were searched…

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