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Digital marketing can offer your company new avenues to reach your customer base with endless ways to reach unique goals. The mark of a great digital marketing partner is one that makes your return on…

Most businesses today understand the importance of optimizing for local search. With increased mobile usage, at least 46% of all searches are considered to have local intent, meaning Google assumes the…

Leveraging PPC in your marketing strategy can be a great way to drive conversions and increase brand visibility. It can result in an immediate boost in conversions when done right. However, as beneficial…

What are Custom Intent Audiences and why should I use them? Custom Intent Audiences (CIAs)are essentially highly-targeted audiences that can be created in Google Ads to target users who are showing search…

If you were to head to Google’s search bar right now and start typing “coffee...”, are you looking to buy some coffee? Are you looking for the Starbuck’s website? Or do you want to learn about the history…

When it comes to pay-per-click (PPC) advertising, most people think of Google Ads. Google’s advertising platform includes Google, YouTube, Gmail, the Google Display Network (GDN), and more. However, Google…

How does one create an effective SEO strategy? Determining user behavior and how they interact with your website is one of the best ways to boost your SEO strategy. At Forthea, we use a variety of tools…

A paid media campaign can have optimized keywords and well-crafted ads, but if the landing page was a last-minute thought, campaigns will underperform as a result. When selecting landing pages for your…

A common conundrum for many businesses is deciding between investing in an in-house marketing team or outsourcing marketing efforts to an agency. The impetus on having an appropriate marketing strategy…

Just in…Google started reducing search term visibility for all advertisers What does this mean? Google has announced that they are updating the search terms report to only include terms that were searched…